The Delhi High Court has asked several e-commerce websites and social media platforms to reply within three days to a complaint filed by Telugu superstar Jr NTR. The actor moved the court after learning that his name, photos, and other personal attributes were being misused / misrepresented online without his permission.
Jr NTR files petition
In a latest development, Jr NTR submitted a petition in the Delhi High Court seeking protection of his personality rights. In his appeal, the actor stated that many digital / online platforms were misusing his identity to promote products, services, run ads and campaigns or create misleading content. According to reports close to Jr NTR, the matter was heard by Justice Manmeet Pritam Singh. A senior advocate, J Sai Deepak, representing Jr NTR, explained to the court that various websites were publishing material featuring the actor for commercial / monetary benefit without any prior approval from the actor. He stressed that the gesture had violated the actor’s legal rights and could further mislead the public.
Cos to respond in three days
After reviewing the submissions, the court instructed the concerned platforms to treat Jr NTR’s petition as an official complaint under the IT Intermediary Guidelines and Digital Media Ethics Code Rules, 2021. All companies have been asked to respond within three days. The court will take up the case again on December 22, when a detailed order is expected. Jr NTR joins a growing list of celebrity cases. Amitabh Bachchan, Aishwarya Rai, Nagarjuna, Chiranjeevi, Anil Kapoor, and others have already approached courts for similar concerns regarding the misuse of their identities.
Work wise, Jr NTR has seen a strong phase in his career. He is currently filming his next big project with director Prashanth Neel, rumoured to be titled Dragon. The new schedule of shooting is expedited to resume shortly.
Also Read: Jr NTR to Resume Shooting for Dragon in December
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: filmfare.com
