H&M India announces the launch of its official merchandise collection for Lollapalooza India 2026. Marking the brand’s second year as a festival sponsor, the limited-edition drop channels the spirit of live music through bold graphics, vibrant colour palettes, and relaxed silhouettes designed for festival wear.
The collection features distinct women’s and men’s capsules designed for movement, comfort and self-expression.
“Lollapalooza India is a strong cultural moment, and a natural space for H&M to connect with a younger generation. Fashion today is about self-expression and confidence, and through this collaboration we reinforce our commitment to creating accessible, culturally relevant fashion that empowers individuality,” said Helena Kuylenstierna, Director, H&M India.
The range features graphic merchandise tees for both women and men, along with festival essentials such as caps and tote bags. Each piece is designed to move seamlessly from day sets to night performances.
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Fibre2Fashion News Desk (RM)
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