The Simpsons have a long history of appearing in commercials for a vast array of brands; from Butterfinger to Burger King to Toyota to 1-800-Collect. Not to mention the time they shed their clothes to hawk French laundry detergent.
Now two members of the Simpson family have been enlisted to promote the new movie Ella McCay, a dramedy about the world of politics that conveniently takes place in 2008.
While early reactions to the film haven’t been great, with some calling it “brutal,” “baffling,” and “incomprehensible,” Marge and Lisa Simpson are apparently big fans. In a one-minute video posted online, the mother and daughter offer overblown praise for the soon to be released movie.
“Oh my God in heaven!” Lisa declares as they exit Springfield’s Aztec Theater. “It’s a nice movie, don’t go overboard,” Marge responds before admitting that “it’s a very terrific movie, they sure don’t make them like that anymore.”
In case they didn’t lay their point on quite thick enough, Lisa then celebrates how “finally a movie gets me, speaks to me. Shows me a woman who encourages me, makes me think my life can mean something! Makes me stop looking into that damn void!”
In the end, Lisa and Marge opt to turn around and head back to the theater to watch Ella McCay for a second time.
While it’s not exactly normal for Simpsons characters to offer their opinions on upcoming movies, the director and screenwriter of Ella McCay is Oscar-winner James L. Brooks, who is, of course, The Simpsons’ executive producer and co-developer.
On social media, the clip sparked a number of reactions from fans, some of whom called it the “worst” moment in Simpsons history, while others complained that it seemingly gave away the ending to the movie that it was aggressively trying to sell. More than one person suggested that Lisa’s well-documented appreciation for Elon Musk should invalidate all of her opinions, including her endorsement of Ella McCay.
Back in the Season 26 episode “The Musk Who Fell to Earth,” Lisa called Musk “possibly the greatest living inventor” and mused that she and the Tesla CEO were like “two lost ships in the intellectual sea, each of whom could inspire the other.” Homer interrupted her before she got the chance to wax poetic about ketamine-riddled bladders.
Since The Simpsons keeps upending its own timeline, we’re going to go ahead and decide that none of this ever happened.
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