Fashion
As Omani Women’s Day takes place on October 17, it’s always important to champion the brands that have made a mark globally. This is a day dedicated to honouring the incredible resilience, achievements, and contributions of Omani women across every corner of the nation.
From stunning designs to intricate detailing Omani fashion has been around for centuries, with certain brands fusing global trends with their heritage.
Emirates Woman has curated a list of eleven brands in the Sultanate that represent their work in a modern manner and continue to explore new ideas through their latest collections.
Amal Al Raisi
While capturing the essence of tradition with modernity, Amal Al Raisi has created a brand to honour age-old Arab tradition through intricate details and a unique twist. By highlighting elements of Oman and its unique craftsmanship, the label was launched in 2007 with a touch of elegance and modest silhouettes encompassing both capsule and ready-to-wear styles as she continues to showcase her collections through an array of platforms.
For more information visit amalalraisi.com
BTHAINA
Founded by Buthaina Al Zadjali in 2010, this label focuses on creating effortless kaftans and abayas with traditional Omani techniques. By keeping her love for pattern and colour at the core, the brand takes inspiration from Western elements. With a goal to take the brand to international levels, it sheds light on intricately hand embellished kaftans and abayas.
For more information visit @bthainaoman
Amouage
In the world of luxury perfumery, Amouage is known for its for its traditional roots that pay homage to Omani culture. Each creation is takes an East meets West approach, it was established in 1983 under the patronage of the Omani royal family. The brand is celebrated for its opulent compositions that fuse rare ingredients from frankincense and myrrh to rose and ambergris. Each scent is meticulously crafted to tell a story of culture, craftsmanship, and emotion, blending tradition with contemporary artistry. With its striking bottles and timeless fragrances, Amouage continues to redefine modern luxury while honouring its Omani roots, making it a true emblem of the country’s creative and cultural prestige.
For more information visit amouage.com
Elyamm
Founded by Omani sisters, Elyamm is a newly launched fine jewellery brand redefining timeless elegance through a modern lens. Rooted in storytelling and craftsmanship, each creation reflects a balance of heritage and contemporary sophistication, pieces designed to move seamlessly from day to night and be treasured for generations. Its debut collection, Zigzag, reimagines the iconic motif found across art, nature, and architecture into sculptural 18k gold and diamond pieces that mirror life’s rhythm, its highs, lows, and moments of harmony. With a design philosophy anchored in emotion, versatility, and meaning, Elyamm celebrates individuality through jewellery that feels both personal and poetic, a refreshing addition to Oman’s growing creative landscape and a brand to watch on the fine jewellery scene.
For more information visit @elyammjewellery
Muria
Founded in Oman, Muria is a contemporary lifestyle brand that merges minimalist design with deep cultural roots. Each creation reflects a refined aesthetic shaped by the textures, tones, and traditions of the Arabian Peninsula, brought to life through modern craftsmanship and a conscious approach to production. From hand-poured candles and home fragrances to elegant ceramics and textiles, Muria’s pieces are designed to evoke a sense of calm, grounding, and quiet luxury. With an emphasis on storytelling through material and form, the brand celebrates Omani artistry in a way that feels both timeless and forward-thinking, making it a standout name in the region’s new wave of design-led brands.
Nawal Al Hooti
Traditions meet glamour in this namesake label of the admired Omani designer Nawal Al Hooti. This self-taught fashion designer believes in producing designs with local traditions at the ground level, with customs, fabrics and an ethnic Omani heritage imbibed in each design. While reaching global platforms, the brand has participated in many international fashion shows, while keeping an innovative framework and being appreciated across the region.
Ash Couture by Ashwaq AlShaqsi
From accessories to jewellery, this exceptional Omani designer is also a certified makeup artist and the owner of Ash Couture which is both an accessories and fashion line located in Muscat, with designs catering to the modern woman, through chic and well-structured designs, which are loved by all, while adding that hint of sophistication through minimal packaging.
For more information visit shopashcouture.com
Khalijia boutique by Noora Karim
With fine intricate detailing being at the heart of the brand’s designs, Noora Karim is inspired by local and international fashion lines while preserving her true heritage in each piece of clothing through crystals and embroidery detailing. She has devised an innovative marketing strategy to also stand out in the world of fashion.
OJAR
Founded by the respected Omani entrepreneur Sheikha Hind Bahwan, OJAR is a fusion of fragrances from the East and the West. Created as a statement of modernity and traditional harmony the brand pays tribute to the art and rituals of Middle Eastern perfume making, allowing it go beyond a fragrance brand by making it a lifestyle brand.
For more information visit ojarofficial.ae
Elya Boutique
Elya Boutique presents all sorts of collections from long floral-patterned maxi dresses to abayas that are globally wearable and great for summer fashion. From traditional imprints and patterns to bold colours, this versatile brand comes in an array of designs while staying true to its Omani roots.
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Feature image: Instagram @amalalraisiofficial
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: emirateswoman.com
