Ramayana has followed an interesting distribution model. Traditionally, big-ticket Hindi films releasing in South India tend to receive the maximum number of screens for their original Hindi version. However, in the case of Ramayana, distributors have reportedly allocated a nearly equal number of screens to the dubbed versions as well, particularly in Hyderabad and Bengaluru.
The presence of Sai Pallavi and Yash, both popular stars in their respective markets, appears to have strengthened the film’s regional appeal. This distribution strategy seems to have paid off, with audiences responding positively to the dubbed versions as regional-language releases. Consequently, the film has recorded substantial collections across the individual markets.
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