The much-hyped Ramayana has reportedly collected a share of around Rs 25 crore in the Telugu states, but the film still has some ground to cover to reach its break-even target.
“The film has collected approximately Rs 25 crore share in Andhra Pradesh and Telangana. However, it needs to attract more footfalls to recover its investment. The Ranbir Kapoor-Sai Pallavi starrer has been sold for around Rs 40 crore in the Telugu states and needs another Rs 15 crore to break even,” says a distributor.
With the break-even target pegged at approximately Rs 41 crore, the film needs to maintain its momentum in the second week. However, the arrival of new Telugu releases this weekend could pose a challenge. “Collections have dipped over the last two days after a sensational opening. The film needs to pick up quickly, and stronger promotions could help bring audiences back to theatres,” the distributor adds.
Interestingly, Hindi films are finding a growing audience in the Telugu states. Earlier, Dhurandhar registered impressive collections in the region, with audiences choosing to watch the Hindi version rather than wait for a dubbed Telugu release.
“Telugu audiences are increasingly watching Hindi films in their original language across Andhra Pradesh and Telangana. This trend is making it easier for Hindi filmmakers to penetrate the Telugu market and generate substantial revenues,” the distributor concludes.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: deccanchronicle.com
