Health and wellness retailer Holland & Barrett has announced that it will stop selling all krill-based products to help protect wildlife in the Antarctic Ocean.
Krill are small shrimp-like crustaceans that live in huge swarms in the cold waters of the Southern Ocean. They are one of the most important species in the Antarctic food chain. Almost all marine life there depends on them for survival.
Scientists say that industrial krill fishing removes a key food source for many animals. This harms the balance of the entire Antarctic ecosystem.
“For the past three years, our annual ship expeditions to the Antarctica have documented the growing conflict between whales and super trawlers as the two compete for krill, the primary food source for whales, penguins and seals,” said Peter Hammarstedt, campaign director for Sea Shepherd Global.
“We have been waiting a long time for a major retailer to take action and to do the right thing when it comes to Antarctic protection and the krill fishery. We welcome Holland & Barrett’s decision to cease all krill product sales, and we call for other retailers to do the same.”
From January 2026, Holland & Barrett will only sell its remaining stock of krill oil. By April 2026, the company will completely phase out krill products from all stores and its website.
The company said it wants to support Sea Shepherd’s campaign to protect the Antarctic ecosystem. It wants to help whales, penguins, and seals that depend on krill as their main food source.
‘True wellness doesn’t stop at the body’
Holland & Barrett said it will help customers move to sustainable plant-based alternatives. These providethe same benefits as krill oil, such as omega-3 fatty acids, without harming marine life.
“Our decision to exit krill products is part of our ongoing journey to become a more sustainable, nature-positive business that protects the ecosystems we all depend on,” said Jessica Long, Sustainability & Impact Director at Holland & Barrett.
“By echoing support for Sea Shepherd’s vital work and helping customers choose more ocean-friendly alternatives, we’re taking another meaningful step towards a future where people and nature can thrive together,” she said.
“True wellness doesn’t stop at the body, it starts at the source, and with the world we share,” Long added.
Krill fishing in the Antarctic has grown rapidly in recent years. Large industrial trawlers catching massive quantities of krill for supplements.
Vegan krill alternatives
Research shows that algae oil provides the same essential omega-3 fatty acids that are found in krill and fish oil. That’s because krill get their omega-3 from eating algae in the first place.
By going directly to the source, algae oil offers the same nutrients without the need to harvest marine animals.
Studies have found that algae-based omega-3 supplements are just as effective at raising DHA and EPA levels in the body as traditional fish or krill oil.
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