Since launching her eponymous brand in 1995 with two sewing machines and a loan from her father, Anita Dongre has become a household name and a couturier admired for her design language rooted in Indian craftsmanship. 20 years on, not only has she committed to sustainable practices that go beyond lip service, but she has also successfully created all-women teams and worked on initiatives that empower rural artisans.
With a presence across 114 cities in four countries and 1000+ stores, in addition to a thriving online business that caters to 250 countries, Dongre’s impact on the fashion industry has reached global levels. And on Sunday, she made history as the first Indian designer to open a flagship store in Beverly Hills, Los Angeles. This marks her 13th store worldwide and her most significant U.S. expansion since opening in SoHo, New York City, in 2018.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: vogue.in
