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For an industry that is under growing pressure to innovate, India has proved to be the gift that keeps on giving. Just look at the snakes and ladders board set for Louis Vuitton’s spring/summer 2026 menswear show, Alia Bhatt’s India-inspired Gucci gown at Cannes or Prada’s outrageously priced Kolhapuri chappals that created headlines this year alone. During her Mumbai visit, Gustafsson found inspiration in the city’s thriving antique market. “It had so many different textures, crafts and surfaces. I think surfaces are something we are going to explore at Cos going forward.” The design director was also amazed by the stories growing in every corner of Mumbai, ripe for plucking. “When we went out for a meal, the chef would come out to explain the meaning and origin behind each dish—how the flavours meet, which sauces pair well and how it is best enjoyed. We don’t have that back home. That’s what I want for Cos in India: to allow the wearer’s personality to shine through.”
In Brooklyn, Gustafsson’s words come floating back to me on the crisp afternoon breeze. Maybe I don’t look like Barney in my purple dress and black blazer. Maybe I look like Prince. And Prince wouldn’t want me to blend in.
This story appears in Vogue India’s November-December 2025 issue, now on stands. Subscribe here.
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Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: vogue.in
