Mango, a leading international fashion brand, has launched the Mango Style Club, its new loyalty program. Currently operational in Spain and France, it boasts a community of over 15 million members and will be gradually expanded to other key markets in the coming months. This club offers customers a personalised experience based on a points and levels system, allowing them to accumulate benefits, access exclusive services, and participate in activities designed to strengthen their relationship with the brand.
The new program embraces the “Craft Your Own Story” brand concept, supporting customers in their quest for authenticity and the creation of a unique, personal style. The aim of Mango Style Club is to provide differentiated value, bring the brand closer to the customer, and support them in defining their personal style through exclusive experiences and services.
Ignacio Hoyos, Customer Director at Mango, describes the revamped loyalty club as “the natural evolution of our commitment to our customers. It offers a more personalized experience tailored to individual needs and desires, embodying the spirit of ‘Craft your own story’. Our goal is to assist customers in creating their unique style through services and benefits that extend beyond fashion”.
How the club operates
The Mango Style Club features three loyalty levels—Style Insider, Style Curator, and Style Icon—ranging from the lowest to the highest level of loyalty. This structure allows each customer’s experience to be tailored according to their relationship with the brand. Users automatically start at the entry level upon registration and, through purchases and other actions, can accumulate points that allow them to advance and unlock exclusive benefits.
As customers reach different program levels, they gain access to progressively expanding benefits, offering a more complete, personalized, and connected experience within the Mango universe. At the first level, Style Insider, club members gain access to benefits such as a birthday surprise, the opportunity to participate in private sales with exclusive member-only prices, and access to private prize draws.
The second level, Style Curator, offers benefits such as a gift cheque, early access to new collections and selected capsules, as well as collaborations with partner brands in sectors such as cosmetics, wellness and lingerie, that enrich Mango’s style proposal.
Finally, at the highest level, Style Icon, customers enjoy a more exclusive experience that includes access to brand-organised events, both in-person at selected stores and online, that focus on fashion, creativity, gastronomy and wellness, and a deeper connection with the Mango community, thus strengthening their bond with the brand through experiences that go beyond fashion.
This initiative is part of Mango’s commitment to strengthening its customer focus. Mango Style Club represents the evolution of the Mango Likes You programme, launched in 2019, which allowed the company to build a strong community of more than 42 million members in 16 countries and advance its omnichannel strategy.
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Fibre2Fashion News Desk (RM)
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