Colour is one of the most powerful yet understated tools in shaping how a home feels, and according to Jotun, it’s far more than a decorative choice. Speaking to Mahira Saqib, Jotun MEIA’s Regional Colour Marketing Manager, she explains that colour has an immediate emotional impact, influencing how we feel the moment we enter a room. Soft, balanced hues can calm the senses, while warmer tones create comfort and familiarity. In a time where home has evolved into a true sanctuary, colour becomes essential in defining spaces that feel nurturing, personal, and emotionally grounding.
Beyond visual appeal, Mahira notes that colour plays a psychological role in supporting everyday wellbeing. Nature-inspired shades, earthy neutrals, and muted greens, key across Jotun’s palettes, help reduce stress and restore balance, especially in spaces where we unwind or spend long hours. Thoughtful colour selection can subtly guide our moods, whether that’s creating focus in a home office, serenity in a bedroom, or warmth in shared living areas. With finishes designed to enhance depth and softness, Jotun’s approach ensures colour doesn’t overwhelm but quietly elevates.
Ultimately, colour is a form of self-expression, and Jotun sees it as a way for homeowners to tell their story. As Saqib, puts it, the right colours don’t just style a space, they shape how it feels to live in it.
Whether through immersive, single-tone rooms or carefully chosen accents, a considered palette can transform a house into a home that feels restorative, intentional, and deeply reflective of the life you want to lead. Hence, we sat down with her to find out more about the psychology of colour and why it matters.
Tell us more about the Fenomastic Wonderwall range?
Fenomastic Wonderwall is all about combining beauty with performance. It offers a smooth, elegant finish while being tough enough to handle everyday life. It’s the perfect blend of style and strength for modern homes.
Fenomastic Wonderwall is known for its technical superiority. How does this new range push boundaries in terms of innovation?
This range takes innovation further by offering advance easy-clean technology, smoother application, and improved air quality. It’s designed to make walls not just look elegant but also colours that stay beautiful longer.
How do you see colour influencing our moods and lifestyles today, especially in the context of our homes post-pandemic?
Colour has become a powerful tool for comfort and self-expression. After spending more time at home, people want spaces that feel calming, uplifting, and personal. The right colours can truly change how we feel in a room.
“Your home is the most important place you’ll ever be – it should reflect your personality, your passions, and the life you want to lead.”
What are the standout hues or tones from this collection that you predict will define interiors in 2026?
Soft earthy tones, warm neutrals, and muted greens are leading the way. These shades bring a sense of calm and connection to nature, which is exactly what people are looking for in their homes.
What advice would you give to someone looking to refresh their home and express their individuality through colour this season?
Start with how you want the space to feel – relaxed, energised, cozy? Then choose colours that reflect that mood. Don’t be afraid to mix tones, try something bold on one wall, or even paint the entire room, including the ceiling, in one shade. Your home should tell your story.
With the growing focus on wellness, what role will paint play in creating restorative, mindful spaces?
Paint plays a vital role in wellness – not just in how a space looks, but in how it feels, and colour has a direct impact on mood, energy, and emotional well-being. Soft, soothing colours can help reduce stress and create peaceful environments. Beyond aesthetics, paint also contributes to indoor air quality. At Jotun, we prioritize wellness by offering low-emission paints that support healthier living environments.
Are accent walls making a comeback, or are people moving toward immersive, single-tone environments?
Honestly, we’re seeing both trends thrive right now. Accent walls are still a fantastic way to inject personality and highlight architectural features. But more people are embracing the power of immersive, single-tone spaces. Painting an entire room in one colour – walls, trim, even the ceiling, can create a beautifully cohesive atmosphere. It really comes down to the mood you want to set. Personally, I love the immersive approach – there’s something magical about stepping into a space where colour completely surrounds you. It’s like being inside a mood.
How are digital visualization tools and AI changing the way consumers choose colours? Also, how is Jotun adapting to this?
While AI and visualization tools are becoming more common in the industry, we believe that nothing replaces the value of expert guidance and a well-curated experience. At Jotun, we focus on making colour selection simple, inspiring, and personal. Whether you visit one of our stores or explore our website, you’ll find a range of helpful tools –from curated colour palettes to room inspiration galleries and tips on choosing the right colour for the space. We also offer a personalized WhatsApp colour consultation service, where our colour experts help guide homeowners in choosing the right shades for their space, style, and needs. These services are designed to help homeowners feel confident in their choices. After all, choosing a colour isn’t just about what looks good – it’s about creating a space that feels like home.
Are there particular shades or finishes that resonate more deeply with consumers in this region?
Absolutely. Warm neutrals, sandy tones, and rich earthy colours continue to resonate strongly with homeowners across this region. Shades like Grey Touch, Spring Breeze, Peachy, and Cashew from our Nuances collection are especially popular – they reflect the natural landscape and cultural warmth of the region while maintaining a modern, elegant feel. We’re also seeing a clear preference for matt finishes. They offer a rich, elegant look that enhances colour depth while ensuring long-lasting beauty and durability, even in high-traffic areas.
What were some of the key consumer insights or regional trends that shaped this range for the Middle East market?
We observed a strong shift toward creating calm, grounded living spaces, with wellness becoming a top priority for homeowners. People are looking for homes that feel safe, serene, and emotionally supportive. This inspired us to focus on soft, nature-inspired tones and clean, elegant finishes. Matt finishes are trending across the region, not only for their rich, sophisticated look but also for their ability to deliver the best results in creating restful, premium interiors. Our collection reflects these insights, offering high-performance paints that combine aesthetic appeal with long-lasting quality.
What defines “modern luxury” in interiors across the GCC right now — is it tone, texture, or restraint?
I believe, it’s not about flashy colours or bold statements anymore – it’s about soft, refined tones and textures that feel calm and sophisticated. Our matt texture finishes like Touch of Suede add a subtle richness that elevates any space without overwhelming it yet giving it depth, and elegance. Matt finishes are especially loved right now. They give a smooth, premium look that’s not easy to achieve – but thanks to our advanced technology, Jotun offers some of the best matt paints out there. They not only look beautiful but also last, making them perfect for modern homes.
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