YOKOHAMA, Dec 19 (News On Japan) –
The Toyota Group will open a new museum in Yokohama that uses art as a focal point to communicate culture through film and visual media, marking the automaker’s latest cultural initiative beyond mobility.
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The destination reached via Toyota’s new mobility concepts is The Movium Yokohama, an art-focused facility created by renovating a cargo warehouse known as an “ueya” at Yamashita Pier, a site that supported Japan’s postwar reconstruction. The museum offers an immersive art experience in which visitors are surrounded by works projected across a vast space of about 1,800 square meters.
Using state-of-the-art sound and visual technology, the facility is equipped with 75 projectors and 27 speakers, creating a fully enveloping environment designed to immerse audiences in moving images and sound.
Akio Toyoda: “We wanted a cultural facility for the Toyota Group, ideally close to the city, and it was through that thinking that we found a connection with this location.”
Source: テレ東BIZ
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