What is the cost of a Super Bowl commercial ad in 2026? The sporting event kicked off at Levis Stadium in Santa Clara. Here are all the details about the ad costing for Super Bowl 60.
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The 2026 Super Bowl, called Super Bowl LX, has been more than just a sporting event taking place at Levi’s Stadium in Santa Clara. After 10 years, the sporting event has returned; it was last played at the Caesars Superdome in New Orleans. It was Super Bowl 50, which was also between the Denver Broncos and the Carolina Panthers. Well, it is interesting to note that when the NFL’s Super Bowl LX aired for the first time on February 8, 2026, it was not just the game or the halftime show that caught the attention of global fans. Interestingly, the cost of advertising that happens during the broadcast seems to be on a historic rise, which has made Super Bowl commercials one of the most expensive and exclusive marketing opportunities in the media domain.
Commercials are unavoidable; a 30-second ad is all about getting the global audience to identify with the brand’s strategy. For users, commercials are mostly seen as a nuisance, but during the 2026 Super Bowl, the ill-timed commercial breaks are not seen as an inconvenience. Well, what is the pricing of running a commercial in 2026 on Super Bowl and how does the pricing history look like?
What is the cost of a Super Bowl commercial ad in 2026?
A report by USA Today.com revealed that a 30-second ad during Super Bowl 60 costs around USD 8 million, and some companies reportedly paid USD 10 million to secure their spot. Back in 2025, advertisers’ concern was not the final score of the match. It was more to do with the price tag as in 2025, a commercial spot on the Super Bowl broadcast sold for USD 7 million, according to the report while some brands had also paid around USD 8 million. Another report mentioned that in 2026, a Super Bowl commercial reportedly was broadcasted for USD 8.5 million which means there has been a rise from 2025’s broadcast costing and the average has increased in the last five years from 2021.
A report by USA Today.com revealed that the total cost of Super Bowl ads depends on when they were purchased. Back in 1967, when Super Bowl 1 aired, the price of a 30-second ad, according to the report, was USD 37,500. From 1968 to 1978, when Super Bowls 2 to 12 aired, the yearly price ranged from USD 55,000 to USD 162,300. Example to run an ad in Super Bowl 2, 1968, the cost was USD 54,500; in Super Bowl 3, 1969, it was USD 55,000. In Super Bowl 4, 1970, and Super Bowl 5, 1971, the amounts were USD 78,200 and USD 72,500, respectively. In Super Bowl 6, 1972, Super Bowl 7, 1973, Super Bowl 8, 1974, Super Bowl 9, 1975, and Super Bowl 10, 1976, the pricings were USD 86,100, USD 88,100, USD 103,500, USD 107,000, and USD 110,000.
What was the cost of an ad on the Super Bowl from 1977 to 1986?
Well, in Super Bowl 11, 1977, Super Bowl 12, 1978, Super Bowl 13, 1979, Super Bowl 14, 1980, Super Bowl 15, 1981, Super Bowl 16, 1982, Super Bowl 17, 1983, Super Bowl 18, 1984, Super Bowl 19, 1985 and Super Bowl 20, 1986 the costings increased a lot. In 1977, in Super Bowl 11, it started from USD 125,000, then USD 162,300, USD 185,000, USD 222,000, and USD 275,000. In Super Bowl 16 to 20, the cost for a 30-second ad was from USD 324,300 to USD 550,000 which increased. Another report mentioned that in 2026, a Super Bowl commercial reportedly was broadcast for USD 8.5 million, which means there has been a rise from 2025’s broadcast cost, and the average has increased in the last five years from 2021. Interestingly, when Super Bowl 55 aired in 2021, reportedly, the cost for an ad ranged around USD 5.5 million. When Super Bowl 56, 2022 was aired, the pricing was around USD 6.5 million, in Super Bowl 57, 2023 the pricing was USD 7 million and in 2024 it was USD 7 million.
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Did national advertisers secure a priority window for broadcasting their commercials in Super Bowl 60, 2026?
A report by the Nielsen Media Research, along with credible reports from the NFL’s advertising partners, including Horizon Media, GroupM, and Omnicom Media Group, shared key details. Apart from emphasizing that the cost for a 30-second ad ranged from USD 8 to 8.5 million. The report mentioned that national advertisers secured their spots via the league’s centralised priority window. BollywoodShaadis could not independently verify the final costing for each ad as the data is report-based. The report also stated that the pricing for each ad was so high due to the premium slot placements of the ads, along with mid game value window, factors such as first quarter open units also came into consideration.
What are your views on the cost of a Super Bowl commercial ad in 2026?
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