You know those mood swings your skin goes through when you move through cities and climates too quickly and you find yourself in desperate need of a skincare hack? One week, it’s thriving in humid Maldives. The next week, it feels fragile and temperamental in an air-conditioned New York hotel room. Then you’re back in Mumbai, dealing with pollution, UV and stress that always finds its way to your cheeks. If your life looks like that, your routine cannot afford tunnel vision.
Radhikaraje Gaekwad, the Maharani of Baroda and brand partner of INAARA Skin, agrees with that logic. “Even when I’m coming from Delhi to Vadodara, there’s a huge difference in temperature,” she says. “Your skin has to adapt to it really quickly, like the rest of your body learns to.”
Enter INAARA’s simple, four product line spread, created to be a portable routine that helps skin stay consistently healthy when everything else (weather, air-conditioning, flights, sleep) keeps changing.
The Multi-Benefit Day Serum, Day Cream, Night Serum and Night Cream feature ingredients that help with the stressors your skin faces daily across climates. There’s lingonberry from Scandinavia (used for antioxidant support against free radicals from UV and pollution), Jeju-inspired hydrangea extract (for hydration) and actives like peptide complexes and stabilised vitamin C to support firmness and resilience. It’s built to be the all-you-need routine, without turning skincare into a 12-step chore. For Amrish Desai, the founder of Inaara, the bigger question is not where an ingredient comes from, but whether it has earned its place on your skin. “To us, globally sourced means searching near and far for ingredients that solve specific stressors such as UV, pollution and free radicals, then obsessing over formulation, texture, stability and consumer testing so the product works on Indian skin in real conditions,” Desai tells Vogue India. For Gaekwad, the point is being able to have a portable routine that still respects why certain rituals have lasted. “There was a time when everyone would apply haldi and malai, which I still do,” she says. The only problem is logistics. “It’s not something you can carry everywhere. Being able to have the benefits of some of these wonderful heritage ingredients from around the world in a bottle that goes with you really helps,” she adds.
“Fuss-free matters, especially when you’re travelling,” she says. During early trials of the brand, she appreciated that the routine stayed straightforward. “Amrish gave me these nice jars of cream and serums and they just said ‘day’ and ‘night’. It was so convenient,” she says.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: vogue.in
