During the flurry of CES 2026 news at the start of the year, it might have been easy to overlook Amazon’s announcement that the Fire TV user interface is getting a revamp. But that redesign is rolling out starting today for US viewers. It will be available to users as a free update.
The main visual updates for the streaming device’s UI are a lot of rounded corners. But Amazon is also emphasizing speed in this new look, claiming that the improvements will offer 20 to 30 percent faster interactions. This version of the UI also makes more apps visible on the screen at a time, with up to 20 apps able to be pinned to the homescreen compared with six in the prior design. The update also has access to the Alexa+ AI voice assistant if you want to use it to pull up viewing suggestions or to organize your viewing queue.
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