March 13, 2026
For much of the 20th century and well into the 21st, corporate strategy rested on stable assumptions about place. Populations would grow, talent would be replenished, and climate risk would be marginal and insurable. Technology diffused gradually, giving organizations time to adapt. Geography mattered, but in familiar ways: New York meant finance. Silicon Valley meant technology. The Midwest meant manufacturing. Growth followed people, and people followed jobs.
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