From one creative force to another: Layla Kardan on Parvane Barrett

Life

For our Youthquake issue, Emirates Woman invited a selection of inspiring female leaders to look beyond their own journeys and shine a light on the emerging voices shaping what comes next. The result is a thoughtful exchange of admiration and insight, where influence is not only celebrated, but shared.

In an industry that often focuses on individual success, this act of “paying it forward” feels both intentional and necessary. From music to entrepreneurship, these are the women whose talent and drive have left a lasting impression.

How did you first encounter her and what initially caught your attention?

I first noticed Parvane through campaigns and brand work. Even though she was only 15 or 16 at the time, you could already see that star quality shining through. I was also drawn to her name – Parvane means “butterfly” in Farsi, and it felt fitting. She had this beautiful, creative presence that I knew would go on to make a real impact on the community.

What qualities does she possess that feel distinctive or rare to you right now?

She’s one of the realest people in the industry. She doesn’t bend her personality to fit in or to win jobs. There’s a genuine authenticity in how she presents herself – through her fashion, her music taste, and the way she carries herself. That kind of honesty is rare.

Can you recall a specific moment when you realised she was someone to watch?

The Paco Rabanne and Calvin Klein campaigns she did really stood out to me. I remember thinking then that she was going to grow into a powerhouse young woman.

In what ways does she challenge or expand your understanding of leadership, creativity, or success?

I can’t speak on her behalf, but it’s clear she honours her Iranian and French heritage. Being exposed to and immersed in different cultures naturally makes her unique. She has refined, elevated taste and a fresh eye, which is inspiring for the industry. Through the music she shares at events and clubs, and through her distinctive approach to fashion and beauty, she’s influencing art and culture in ways that are different from the
norm – and people really appreciate that.

How does she navigate obstacles or uncertainty, and what do you admire about her approach?

I see her constantly evolving and finding new ways to connect with her audience. That readiness to grow and
experiment is important to stay relevant and on top of the game.

If she were not in the room, what would you want others to understand about why she matters?

She feels like an analogue girl in a digital world – an old soul. It feels like pop culture has dulled Gen Z’s ability to truly feel and connect, and she brings that depth back. She reminds people to be real, to feel, and I love seeing that.

Is there something about her generation, through her, that gives you hope or curiosity about the future?

Through her, I see a generation that is reclaiming individual ity and emotional depth. She represents young people who are curious, culturally aware, and unafraid to express themselves in ways that feel meaningful rather than performative. That gives me hope.

What piece of advice would you give her?

To keep trusting her instincts and protecting her authenticity. That’s her greatest strength, and it’s what will carry her far beyond trends or moments.

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