A fitness influencer was shot and killed by a gunman on a motorcycle while he was leaving the gym, police said.
Roberto Cunha Lima, a coach with almost 30 years experience, was gunned outside a Salvador, Brazil, gym on Wednesday night, the outlet G1 reported.
Police have launched a manhunt for the shooter who fled the scene, and a motive is still being probed.
Cunha Lima, 46, was known as “Beto Cunha Coach” and he provided fitness and lifestyle advice to his legion of 7,000 followers online.
And, the hulking content creator claimed to promote weight loss without any magic formulas.
One of his last social media posts was about reminding parents what to buy for their children.
“Your child only eats what they buy,” he said.
“Parents determine the food environment of the house. If the pantry is full of cookies, soft drinks, chips, sweets and ultra-processed food, rich in sugar, fat and additives, it is natural for the child to consume this kind of food. After all, this is what’s available.
“The truth is simple: the responsibility for the quality of children’s food is not theirs – it is ours, the parents.”
He went on to suggest that children are not “mature enough” to make their own choices, saying they need “guidance, example and boundaries.”
“Ultimately the question every parent should ask is ‘What am I putting inside my house for my son to eat?” he preached.
“Because the truth remains the same: your son only eats what you buy.”
In another Instagram post, the influencer said he refused to be average.
“The difference between good and extraordinary lies in dedication. And that’s exactly what drives me: to grow every day to transform not only bodies, but entire lives,” he said.
The fitness fanatic documented before and after transformations of the clients he coached, showed off his physique in gym workouts, and answered health-related questions in Q&As with his fans.
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