Building on the success of The City Las Vegas in 2022, this year’s edition unfolds on an even larger scale. Landmark locations across Las Vegas will be activated, with The Strip and digital marquees illuminated in the album’s signature red theme and welcome messages. It will also include themed hotel experiences, food and beverage offerings, and exclusive after-party events.
The City project is an urban concert playground that expands the fan experience beyond the venue itself, offering city-wide attractions and immersive events that bring the group’s world into everyday spaces.
The campaign shifts focus to the importance of everyday consistency and the unseen effort behind outcomes. Rather than celebrating only moments of success, it highlights perseverance built quietly through repetition and dedication.
The series, which began on April 7, features a diverse range of individuals reflecting on their own Keep Swimming moments, including cinema auteur Park Chan-wook, fashion designer Nora Noh, Olympic gold medalist snowboarder Choi Gaon, and Venerable Sunjae, with more participants to be revealed on BTS’ official social media channels.
Through Keep Swimming with BTS and The City project, BTS presents a highly innovative approach to bringing the world of their music and narrative to life across cities worldwide, creating a global movement that celebrates diversity and connects cultures, regions and generations.
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