No one prepares you for how confusing parenting can be.
The moment a baby arrives, advice begins to pour in from every direction. Family members, friends, social media, parenting forums — everyone seems to have a different opinion on what is right and what is wrong. For new parents, the flood of information can feel less like support and more like pressure.
This is exactly what Oshin and Manjunath experienced when they became parents.
Like many young couples, they found themselves constantly asking one question: Are we doing this right? They wanted to raise a confident, emotionally secure child in a world that felt increasingly fast, complex, and demanding. But instead of clarity, they found confusion.
The couple realised that parenting today often comes with unrealistic expectations — especially for mothers, who are expected to instinctively “figure it all out,” while fathers are still often seen as people who merely “help” rather than actively parent.
They knew something had to change
What began as a personal search for answers soon turned into something much bigger. Oshin and Manjunath decided to leave their well-paying jobs and dedicate themselves fully to solving a problem they knew millions of Indian parents were facing.
After nearly two years of research, conversations, and learning, they built Sitaara — an app designed to make parenting less overwhelming and more informed.
The idea was simple: give parents access to reliable, expert-backed guidance without making them feel judged or inadequate.
Sitaara brings together child psychologists, educators, and early childhood experts to help parents navigate everyday challenges — from tantrums and sleep routines to screen time, emotional development, and school readiness.
Instead of overwhelming users with endless information, the platform focuses on practical, stage-wise support that parents can actually apply in daily life.
But for Oshin and Manjunath, the mission goes beyond advice.
They wanted to challenge the way parenting itself is viewed in Indian households. They believe raising a child should not fall disproportionately on mothers, nor should fathers be treated as occasional participants. Parenting, they say, should be shared equally — with both parents showing up, learning, and growing together.
Raising a child is not only about milestones, marks, or achievements. It is about presence. It is about patience. It is about building trust and confidence in the little moments that often go unnoticed.
People often say it takes a village to raise a child.
In today’s India, Oshin and Manjunath are trying to build that village.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: thebetterindia.com
