Inside I’m A Celeb Adam Thomas’ staggering net worth, TV career and influencer status

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After Adam Thomas won the latest series of I’m A Celebrity… South Africa, we take a look at how he built up his staggering net worth through his TV career, online social media presence and other business ventures

All you need to know about Adam Thomas’ net worth, TV career and influencer status

1. Adam Thomas is most known for his long-running roles in major British dramas, such as Emmerdale and Waterloo Road, and his successful stints on reality television – such as winning the latest series of I’m A Celebrity… South Africa on Friday (April 24, 2026). However, the 37-year-old, from Manchester, also had many other ventures, such as property, a media company, a restaurant and his social media career which has enabled him to build up a staggering estimate net worth of £1.6 million.
2. His primary income for nearly a decade came from playing Adam Barton on the ITV soap Emmerdale (2009–2018). He also returned to his breakout role as Donte Charles in the BBC’s Waterloo Road revival. While he was estimated to earn roughly £200,000 per year from his acting work as of 2024, his salary has varied significantly across his different major roles
3. Between acting roles, Thomas worked as a property executive for Kamani Property Group, a firm owned by billionaire Adam Kamani. He famously claimed to have “made a fortune” in the property industry during gaps in his acting schedule. Despite some reports labelling him an “estate agent,” his official title was property executive. His duties included sourcing new acquisitions and managing both residential and commercial sides of the group’s vast Manchester portfolio.
4. Thomas also co-owns A&C Thomas Entertainment with his wife. The firm, which Thomas uses to manage his professional earnings and media activities, is a significant contributor to his net worth, showing strong financial growth recently. Adam and Caroline are the only two employees, allowing them to draw income directly through a combination of salaries and dividends.
5. The star co-founded the restaurant The Spinn and the hot sauce brand Oh My Glaze. Thomas did not profit from his restaurant venture though and reported losing a personal investment of roughly £55,000 when the business collapsed. Far from earning money, the venture ended in voluntary liquidation with significant debts totalling nearly £300,000. Oh My Glaze is still operating as of April 2026 through the active entity Oh My Glaze The Sauce Limited. While the exact total earnings Adam Thomas has personally drawn from the brand are not publicly disclosed, the business remains a key part of his portfolio after surviving the collapse of his broader hospitality group.
6. Thomas supplements his income through brand-sponsored posts to his Instagram following – where he boasts 1.3million followers. Thomas is estimated to earn between £3,500 and £5,000 per month from his Instagram presence as of early 2026. His high engagement allows him to command significant fees for sponsored posts and brand partnerships.
7. As well as his acting roles, Thomas has appeared on several reality shows, recently I’m A Celebrity… South Africa, where viewers saw Thomas crowned as winner and “ultimate legend” of the second series during a live ITV final. He beat Mo Farah to the crown who came in second, followed by former football manager Harry Redknapp and actor Craig Charles.
8. While winners of I’m A Celebrity… South Africa do not receive a direct cash prize—the £100,000 for the 2026 series was donated to charity – the victory is expected to significantly increase Adam Thomas’s net worth. Before entering the camp, Thomas negotiated a fee for his participation. Reports indicate that his fee for this all-stars series was in the range of £60,000 to £80,000, though some claims suggested he could have earned as much as £20,000 per day spent in the jungle. The “Jungle Legend” title typically triggers lucrative commercial deals too.
9. Thomas also finished third in the 2016 series of I’m A Celebrity, earning an estimated £60,000–£80,000. He appeared on Strictly Come Dancing in 2023 too and co-presented the documentary Absolutely India: Mancs in Mumbai with his brothers, Ryan and Scott.

READ MORE: Adam Thomas breaks silence after I’m A Celebrity win and furious rows with sad statement

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