HYBE INDIA, announced a long-term strategic partnership with Snapchat India to discover the next global girl group through a seamless, ‘Lens-to-Stage’ casting experience.
The partnership marks a significant shift in how India’s youth is engaged, moving beyond traditional social media to a platform defined by cultural innovation and authentic visual communication.
As part of this collaboration, HYBE INDIA will leverage Snapchat’s camera-first platform and AR (Augmented Reality) capabilities to create new formats for talent discovery. The partnership will kick off with an AR-powered audition experience, enabling aspiring artists to participate directly through Snapchat, while also accessing guidance and content from creators and the Snap ecosystem.
Beyond auditions, the partnership is designed to build a sustained ecosystem around talent and culture, with a focus on:
● The Borderless Audition: Young women in India and the global diaspora can now apply for the HYBE INDIA Audition by filming and uploading content through the dedicated Lens.
● Content-Led Education: To support this, HYBE INDIA’s official Snapchat page will feature “How-To” guides and exclusive content from Snap Stars, mentoring aspiring talent on how to refine their digital presence.
● Seamless Access: The Lens provides a standardized environment, allowing casting directors to review submissions with technical consistency.
HYBE INDIA’s partnership with Snapchat aims to reach Gen Z while expanding the reach of the audition beyond metro cities to discover untapped talent.
“At HYBE INDIA, we are committed to redefining the discovery journey for the next generation of talent by integrating innovation with accessibility,” said HYBE INDIA. “Our partnership with Snapchat India is about making the audition process more accessible and empowering for young girls and giving them easy access to the audition. With the partnership, we hope to enable aspiring artists to express themselves creatively, showcase their individuality, and take their first step toward a global stage directly from their phones.”
“This partnership is a testament to Snapchat’s role as a catalyst for cultural shifts,” said Snap Inc. India. “HYBE INDIA is a global visionary in music, and by integrating our AR technology into their recruitment core, we are proving that the Snap camera is a powerful utility for career-building. We are excited to help HYBE INDIA reach into the heart of the country to find the stars of tomorrow.”
The HYBE INDIA x Snapchat audition window opens from 11 May, 2026. Prospective candidates can find the official “Audition Lens” on the HYBE INDIA Snap profile or via the Lens Explorer.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: deccanchronicle.com
