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For retail investors, few names are more recognizable than Ross Gerber and Cathie Wood. Both are known for their high-profile media appearances, active social media followings and ETFs built around their investment strategies.
The AdvisorShares Gerber Kawasaki ETF, launched back in 2021, tracks picks from Gerber’s firm. Meanwhile, Wood, as the CEO of Ark Invest, has multiple ETFs.
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Ark Autonomous Technology & Robotics ETF
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Ark Innovation ETF
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Ark Next Generation Internet ETF
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Ark Space & Defense Innovation ETF
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Ark Blockchain & Fintech Innovation ETF
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Ark Genomic Revolution ETF
Across the ETFs, several positions are held by both well-known investors.
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Alphabet Inc: Class C shares (GOOG) are the second-largest holding in the GK ETF at 9.27% of assets. GOOG stock is held in the ARKQ, ARKW and ARKK ETFs. In ARKQ, the stock is the sixth-largest holding, as tracked by CathiesArk.
Nvidia Corporation: In GK, Nvidia stock is the third-largest holding, at 8.13% of assets. Wood holds NVDA stock in the ARKQ, ARKK and ARKW ETFS, but the stock is not a top 10 holding in any.
Broadcom Inc: In GK, Broadcom stock is the fourth-largest holding, at 6.83% of assets. Wood holds Broadcom stock in the ARKW, ARKK, and ARKQ ETFs, but it is not a top-10 holding in any of them.
Eli Lilly Co: In GK, Eli Lilly is the fifth-largest holding, at 6.15% of assets. Eli Lilly stock is held in the ARKG ETF, but is not a top 10 holding.
Netflix Inc: In GK, Netflix is the 10th-largest holding, at 3.90% of assets. Netflix stock is held in ARKW but is not a top-10 holding.
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Amazon.com Inc: In GK, Amazon.com is the 12th-largest holding, at 3.04% of assets. Amazon stock is held in ARKX, ARKK, ARKW, ARKQ and ARKF. The stock is the 10th-largest holding in ARKX, the 7th-largest in ARKW, and the 9th-largest in ARKQ. The stock is the 11th top holding for the Ark ETFs combined.
Kratos Defense & Security Systems: In GK, Kratos is the 17th-largest holding, at 2.25% of assets. Kratos stock is held in ARKK and ARKQ ETFs. In ARKQ, the stock is the fifth-largest holding.
CrowdStrike Holdings: In GK, CrowdStrike is the 20th-largest holding, at 1.70% of assets. CrowdStrike stock is held in ARKW but is not a top-10 holding.
Genius Sports: In GK, Genius Sports is the 25th-largest holding, at 0.73% of assets. Genius Sports is held in ARKW but is not a top-10 holding.
Meta Platforms: In GK, Meta is the 27th-largest holding, at 0.39% of assets. Meta stock is held in ARKK and ARKW but is not a top-10 holding in either ETF.
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ETF Differences
The Gerber Kawasaki ETF includes stocks across several sectors, including technology, AI, fintech, video games, social media, clean energy, transportation and consumer brands. The ETF seeks to identify growth companies that benefit from “transformative changes in our society.”
Ark Funds invests in disruptive technology and innovative companies that it believes will outperform in the longer run. This often leads to favoring high-growth, technology-related names. It typically focuses on businesses in sectors like fintech, cryptocurrency, electric vehicles, space exploration, genomics, AI and more.
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Building Wealth Across More Than Just the Market
Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That’s why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, professional financial guidance, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn’t tied to the fortunes of just one company or industry.
Rad AI
RAD Intel is an AI-driven marketing platform helping brands improve campaign performance by turning complex data into actionable insights for content, influencer strategy, and ROI optimization. Positioned within the multi-hundred-billion-dollar digital marketing industry, the company works with global brands across sectors to improve targeting precision and creative performance using its analytics and AI tools. With strong revenue growth, expanding enterprise contracts, and a Nasdaq ticker reserved under $RADI, RAD Intel is opening access to its Regulation A+ offering, giving investors exposure to the growing intersection of AI, marketing, and creator economy infrastructure.
Immersed
Immersed is a spatial computing company building immersive productivity software that enables users to work across multiple virtual screens inside VR and mixed-reality environments. Its platform is used by remote workers and enterprises to create virtual workspaces that reduce reliance on traditional physical hardware while improving focus and collaboration. The company is also developing its own lightweight VR headset and AI productivity tools, positioning itself in the future-of-work and spatial computing space. Through its pre-IPO offering, Immersed is opening access to early-stage investors looking to diversify beyond traditional assets and gain exposure to emerging technologies shaping how people work.
Connect Invest
Connect Invest is a real estate investment platform that allows investors to access short-term, fixed-income opportunities backed by a diversified portfolio of residential and commercial real estate loans. Through its Short Notes structure, investors can choose defined terms (6, 12, or 24 months) and earn monthly interest payments while gaining exposure to real estate as an asset class. For investors focused on diversification, Connect Invest may serve as one component within a broader portfolio that also includes traditional equities, fixed income, and other alternative assets—helping balance exposure across different risk and return profiles.
rHealth
rHealth is building a space-tested diagnostics platform designed to bring lab-quality blood testing closer to patients in minutes rather than weeks. Originally validated in collaboration with NASA for use aboard the International Space Station, the technology is now being adapted for at-home and point-of-care settings to address widespread delays in diagnostic access.
Backed by institutions including NASA and the NIH, rHealth is targeting the large global diagnostics market with a multi-test platform and a model built around devices, consumables, and software. With FDA registration in progress, the company is positioning itself as a potential shift toward faster, more decentralized healthcare testing.
Arrived
Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly.
Masterworks
Masterworks enables investors to diversify into blue-chip art, an alternative asset class with historically low correlation to stocks and bonds. Through fractional ownership of museum-quality works by artists like Banksy, Basquiat, and Picasso, investors gain access without the high costs or complexities of owning art outright. With hundreds of offerings and strong historical exits on select works, Masterworks adds a scarce, globally traded asset to portfolios seeking long-term diversification.
Lightstone
Lightstone DIRECT gives accredited investors access to institutional-quality multifamily real estate opportunities backed by a vertically integrated operator with more than $12 billion in assets under management and a 40-year track record. With more than 25,000 multifamily units nationwide — including significant exposure to low-supply Midwest markets where rent growth has remained resilient — Lightstone is positioning investors to benefit from tightening housing supply, strong occupancy trends, and long-term rental demand. Through Lightstone DIRECT, individuals can co-invest alongside the firm, which commits at least 20% to each deal, offering exposure to professionally managed multifamily assets designed to generate durable income and long-term appreciation beyond the traditional stock market.
AdviserMatch
AdviserMatch is a free online tool that helps individuals connect with financial advisors based on their goals, financial situation, and investment needs. Instead of spending hours researching advisors on your own, the platform asks a few quick questions and matches you with professionals who can assist with areas like retirement planning, investment strategy, and overall financial guidance. Consultations are no-obligation, and services vary by advisor, giving investors a chance to explore whether professional advice could help improve their long-term financial plan.
Accredited Debt Relief
Accredited Debt Relief is a debt consolidation company focused on helping consumers reduce and manage unsecured debt through structured programs and personalized solutions. Having supported more than 1 million clients and helped resolve over $3 billion in debt, the company operates within the growing consumer debt relief industry, where demand continues to rise alongside record household debt levels. Its process includes a quick qualification survey, personalized program matching, and ongoing support, with eligible clients potentially reducing monthly payments by 40% or more. With industry recognition, an A+ BBB rating, and multiple customer service awards, Accredited Debt Relief positions itself as a data-driven, client-focused option for individuals seeking a more manageable path toward becoming debt-free.
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