Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH], announces Jung Kook for Calvin Klein, a limited-edition capsule in partnership with global brand ambassador and pop royalty Jung Kook, marking his first fashion collaboration. Building on the brand’s long-standing ambassadorship with the artist, the capsule reimagines Calvin Klein’s brand-defining essentials through the lens of Jung Kook’s personal style, merging the brand’s distinct design language with his rebellious edge.
“Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand’s iconic style, and it’s been exciting to work with Calvin Klein in this more personal, creative way,” said Jung Kook. “As my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein’s design expertise to leave my mark on every piece. This capsule feels authentic to my style and my love of riding and is a meaningful way to shape something lasting through design and storytelling.”
Blending biker attitude with Calvin Klein’s storied design codes, the men’s and women’s 20-style capsule infuses the brand’s icons with Jung Kook’s authentic style. Rooted in underwear and key denim silhouettes, including the 90s trucker jacket and 90s straight and low-rise baggy styles complemented by graphic tees, sweatshirts and a racer jacket, the capsule’s attitude and worn-in edge is further reinforced with distressed denim accents and racing stripe details. Throughout, personal and elevated details – special logo branding, interior woven labels, hidden embroidery, Jung Kook-inspired graphics and custom denim washes, as well as exclusive packaging – add depth and collectability.
“This collaboration brings together two cultural forces at full power, combining the unmistakable influence of Jung Kook with Calvin Klein’s iconic brand codes to create something with real impact,” said David Savman, Global Brand President, Calvin Klein. “Through Jung Kook’s lens, we’re able to express a more personal side of the partnership, inspired by his individuality and passion for motorcycles, all interpreted through the Calvin Klein aesthetic. Together, we are reimagining our icons for today in a way that feels authentic, culturally resonant and globally compelling.”
The collaboration launches with a cinematic campaign that captures Jung Kook’s magnetic energy and rebellious spirit through a biker concept that takes cues from his passion for motorcycles. Dynamic portraits and a series of trailers shot by Alasdair McLellan portray Jung Kook as a modern icon embodying the freedom of the open road, uniting fashion and entertainment to create an immersive world that balances his larger-than-life impact with Calvin Klein’s confident point of view.
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Fibre2Fashion News Desk (RM)
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