The rumors are officially true! Oreo’s parent company, Mondelez, has just announced a massive new partnership with 21st century pop icons and Grammy-nominated superstars BTS. This marks the band’s first-ever global snacking deal, making it the largest marketing campaign Oreo has ever launched across more than 80 markets worldwide, including major rollouts in the US and India.
What to expect from this collab
This isn’t just a regular Oreo with a new logo on the box. The members of BTS- RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook personally helped design and create this limited-edition treat as a dedication to their global fandom, ARMY.
A Deeply Personal Flavor: The cookies are filled with a sweet crème that remixes the flavors of Hotteok, a warm sweet brown sugar pancake popular in South Korean street food markets. The band members share fond childhood memories of eating both Hotteok and Oreo cookies, making this a meaningful way to share a piece of their Korean heritage.
Vibrant Purple Wafers: For the first time ever, Oreo is replacing its classic chocolate cookie with a bright purple wafer to honor BTS’s signature color and their famous “I Purple You” message.
13 Custom Designs: To celebrate the group’s 13th anniversary, the cookies feature 13 unique embossments designed by BTS themselves! Fans can hunt for their names, an outline of the ARMY bomb stick, and three special cookies that can be pieced together to unveil a hidden message.
Street Market Packaging: The vibrant packaging design pays direct homage to South Korea’s bustling street food culture, inviting fans to experience the energy of Seoul’s markets the moment they pick up a pack.
The World’s Largest Love Letter: Every pack features a QR code directing fans to Oreo’s collab webpage . Inspired by the fandom’s letter-writing tradition, fans can submit digital love letters to the band for a chance to win exclusive prizes and see their words featured on a global stage.
A Message from BTS:
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world. We’re just so proud to add our own chapter to OREO’s amazing story.”
When and Where to Get Them
Pre-sales begin online on June 1, 2026, and the limited-edition packs will start officially hitting retail shelves this June 2026. They will only be available for a limited time while supplies last. Nitin Saini, Vice President of Marketing at Mondelez India, called it a “defining moment,” noting that the collaboration brings together iconic names in a way that feels truly cultural, unexpected, and exciting.
This article is written by Yashasvi M, a student of St. Francis College for Women, interning with Deccan Chronicle.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: deccanchronicle.com
