Jamie Laing is to appear as a guest investor on Dragon’s Den following in the footsteps ex footballer Gary Neville, fashion stylist Trinny Woodall and fitness expert Joe Wicks
Following his departure from Made In Chelsea, Jamie Laing’s career has soared to great heights. And judging by his latest career move, he is set to become a force to be reckoned with.
According to reports, the newly married father of one, has now landed a role as a guest investor on BBC’s Dragon’s Den alongside veteran business entrepreneurs including Deborah Meaden and Peter Jones.
The 37 year old former reality TV star, who became a father for the first time in December last year, will reportedly join the coveted panel for the 23rd series of the BBC show.
According to the Daily Mail, Jamie is set to follow in the footsteps of other celebrity guests when the show returns later this year – Trinny Woodall, Joe Wicks and Gary Neville have previously entered the infamous den.
And while many know Jamie to be the larger than life personality from the E4 reality show, his business ventures gives him a high level of credibility when it comes to making investment decisions.
He has co-founded a successful vegan confectionary business, Candy Kittens in 2012 which sells sweets inspired by famous puddings including Eaton Mess. Back in 2024, his company had a £15million turnover and this was later followed up by the £36million acquisition of healthy snack bar Graze.
Alongside his presenting role on BBC Radio 1’s drivetime, he also runs a media company called JamPot productions, where he hosts his podcast Newly Parents with his wife and former Made In Chelsea star, Sophie Habboo.
He has recently secured the hearts of the nation following his Disney+ documentary, Raising Chelsea, which took viewers on his journey with Sophie as they prepared for the birth of their son Ziggy.
Speaking about how they filmed their TV show with just one camera instead of multiple cameras, in a bid to reflect a more personal style of documentary, Jamie told the BBC that if there were “three cameras and a set-up, it feels forced.
“We wanted to capture everything and I wanted to make sure it was really real so you see everything. Even when things happened that were intense we kept it in because we made a deal.”
“There is nothing off limits – I don’t like the idea of a filtered version of ourselves, it’s not true, authentic or real.”
Sophie continued: “People are used to following our journey, so documenting this and having an audience come with us felt really natural and fun. we only had one camera so it was very vlog style and there are lots of times I didn’t know we were even filming.”
It seems after some time the couple forgot there were cameras filming them.
The Mirror contacted reps for Dragon’s Den and Jamie Laing for a comment.
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