Prime Minister Narendra Modi is redefining the intersection of state diplomacy and pop culture by championing the ‘New Indian Sound’ and positioning himself as a modern, forward-thinking leader who taps into contemporary Indian music trends. Across his official digital platforms, PM Modi’s team has layered his reels and travel logs with cutting-edge tracks from sitar prodigy Rishab Rikhiram Sharma, composer Anirudh Ravichander and super composer-producer Shashwat Sachdev.
From high-energy election rallies to international diplomatic missions, the Hon’ble Prime Minister Of India’s curated social media strategy draws on a mix of high-octane, region-specific, and neo-classical tracks that resonate strongly with a global Gen Z audience.
The selections span Rishab Rikhiram Sharma’s ‘Chanakya’, cinematic anthems from Anirudh Ravichander including ‘23 Theme’ from the Telugu film AA23 and ‘Raga of Revenge’ from Tamil film DC and Shashwat Sachdev’s ‘Destiny – Mann Atkeya’ from Dhurandhar.
The alignment between Prime Minister Narendra Modi and these three music powerhouses rests on a history of mutual professional respect and shared milestones. Rishab Rikhiram Sharma, the youngest and final disciple of sitar maestro Pandit Ravi Shankar, has a long-standing connection to the Prime Minister: in 2019, he performed live at the ‘Howdy, Modi!’ event in Houston, Texas, playing for an arena crowd estimated 65,000 people, with US President Donald Trump also in attendance. Shashwat Sachdev won the National Film Award for Best Music Direction (Background Score) for Uri: The Surgical Strike and met the Prime Minister during that film’s official recognition. Anirudh Ravichander has built similar national visibility through his support of public-interest initiatives, including the Vande Mataram CISF coastal security campaign.
By blending standard geopolitical coverage with viral, region-specific music, Modi’s digital team is moving away from the predictable instrumental or archival scores once typical of political messaging by using current, popular music instead to capture the spirit of a self-reliant (Atmanirbhar) modernized India.
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