“She is growing her social media right now. She creates content,” he explained. “She was filming just to film for her own social media. So [she] reached out to Esther on a personal level to get her makeup done for Easter brunch, and content was always within the ask.” According to Ta, Edeme’s team sent over a rate and “changed the rate a few days later,” so Minasyan declined.
Ta added that he thought it could have been a miscommunication with Edeme’s agent and Minasyan. “Being an artist myself and having an agent, I don’t know everything that my agent communicates with the client,” he said. “I think that is something that happened between her and her agent with the communication, because we have all the emails, and it is stated exactly as that.”
In addition to his appearance on Grede’s podcast, Ta also made a statement on Instagram, which he posted on June 16 to “take accountability” for the conversation and his role in it. “My intention was to create a product that made a makeup technique I love more accessible,” he wrote. “It was never my intention to claim ownership over a blush technique or a way of applying makeup.”
He goes on to say that he now understands why Edeme saw the situation differently, and says he is “genuinely sorry for the hurt and frustration caused” by failing to mention her influence on the trend.
“I understand that the reaction wasn’t just about the product itself,” he wrote. “It was about something much bigger: recognition, visibility, and the experiences many creators, especially Black creators, have had when their contributions to culture are overlooked or not recognized. Black creators have had an enormous influence on beauty culture, trends, and artistry, and that influence often goes unattributed and unrewarded.”
Ta ended his statement by saying that his current focus is to “find meaningful ways to support the artists, creators, founders, and communities that make this industry flourish.” You can read the full statement on his Instagram.
Allure reached out to Painted by Esther’s team, but they declined to comment.
Original story, published June 6, 2026: Blush is trending on TikTok, but not in the way you might think. Over the long weekend, a conversation arose regarding the launch of a new product from Patrick Ta Beauty, but the chatter wasn’t just about what we put on our cheeks—it has also raised questions about viral influence and who gets credit (and cash!) for beauty trends.
There are two makeup artists at the center of this conversation: Ngozi Esther Edeme, also known as Painted by Esther, a makeup artist who has worked with megastars like Naomi Campbell, Tyla, Kelly Rowland, and Love Island breakout star Olandria Carthen; and Patrick Ta, a makeup artist who launched his own beauty brand, Patrick Ta Beauty, in 2019 and has worked with stars like Gigi Hadid and Shay Mitchell.
The controversy centers on a specific makeup technique: transitional blush. Edeme has made the look her signature; it’s all about strategic placements and layering cream blush, concealer and color correctors, and pink powder (applied with a powder puff) for a seamless color gradient from the under eye down to the cheek (she recently demonstrated the technique at a press event for Kosas, which Allure attended in person and you can see below). The technique went viral, especially after Edeme teamed up with Carthen; it was bold, playful, and looked particularly stunning on Black women and darker skin tones, and thus quickly became associated with Edeme and her work.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: www.allure.com
