Around 15 million US adults were affected by various fraudulent schemes in 2025, according to Gallup
Roughly 15 million Americans were scammed out of money in 2025, with AI-generated content and deepfakes featuring in a notable share of cases, according to a new survey. Total losses across the country reached an estimated $68 billion last year, or about $186 million stolen every day.
The findings come from a report called ‘United States of Scams: The Financial and Emotional Fallout,’ which was released on Tuesday by Gallup and the Stop Scams Alliance and conducted among over 5,000 US adults.
While 6% said they had been deceived personally, an additional 4% said another member of their household was scammed. Overall, 24% have been scammed at some point in their adult lives, with 10% victimized more than once.
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