WASHINGTON — As President Trump tells supporters to vote in November as if he were on the ballot, California Republicans in tight congressional races are sending a different message to voters.
The four California Republicans running in the state’s most competitive U.S. House races, plus a fifth opposing a fellow Republican in a close contest, are appearing to keep some distance from Trump as they campaign ahead of the Nov. 3 election.
They all skipped the president’s midterm convention in Dallas this month. Two candidates in tough races removed references to Trump on their campaign websites. And most are favoring a heavy focus on local and state issues in their campaigns — a contrast to Trump’s approach, driven home in Dallas, of casting the election as a loyalty exercise.
President Trump watches as balloons fall at the Republican convention.
(Alex Brandon / Associated Press)
“You’ve got to do me the biggest favor you’ve ever done me. You’ve got to do this for me: You have to pretend I am on the ticket,” Trump told a crowd at the GOP midterm convention. “Pretend I am on the ticket because this is going to turn out to be one of the most important elections.”
The dynamic within the GOP reflects several competing factors: the need to attract new voters in districts made more purple by California’s redistricting, the hope that Trump can rally the base while candidates focus on swing voters, and the fear among Republicans that the president’s flagging approval ratings could cost them crucial seats in the midterms.
“There is a bit of jujitsu to it,” said Rob Stutzman, a longtime California Republican consultant. “These candidates are hoping that Trump motivates these voters to vote … [while they] focus on gaining votes, particularly from independents who don’t like the president right now.”
The state’s redistricting under Proposition 50, which redrew the congressional map to be more favorable to Democrats, also handed Republican candidates the necessity of persuading more unaffiliated voters and moderate Democrats — likely a major factor in their stances toward the White House, said Pete Peterson, dean of the Pepperdine University School of Public Policy.
“To the degree that Republican candidates are distancing themselves, they’re understanding that they’re actually appealing to newer electorates,” Peterson said. “[The districts] have been made more moderate, more purple, and candidates may be responding accordingly as a way of trying to attract those voters.”
Facing headwinds
The party in power typically faces an uphill battle in midterm elections, and vulnerable candidates often distance themselves from the sitting president. As Republicans fight to keep control of the House and Senate in November, however, they are dealing with particularly serious challenges stemming from Trump’s low favorability rating and public frustration with the economy, the war in Iran and the escalating trade war with Canada.
Trump largely has dismissed concerns about the economy and the war, even as polling shows both are weighing heavily on voters. He also has exacerbated challenges for his party amid the growing public backlash to data centers and artificial intelligence, doubling down on his support for AI advancement in recent days even as GOP candidates in tight races look to respond to constituents’ concerns.
He also drew criticism from some within his party after promising to give a $5,000 payment to every adult citizen if Republicans win the House and Senate in November, a legally murky idea.
Still, Trump has urged Republican lawmakers in tough reelection campaigns to run on his record and earlier this month vowed to spend the last month before the election stumping for candidates in 35 battleground races, including in Alaska and Texas. He has not yet mentioned plans for California.
“All you have to do is talk about it, and you’re going to win and you’re going to win big,” Trump said of his record.
Candidates nationwide seem unconvinced. A Washington Post analysis found that Republican politicians have stopped mentioning Trump on social media, doing so about half as often as they did in January. Many in competitive races skipped his convention, and in recent weeks some have broken with him on data centers and the payout pitch.
In California, the headwinds for the GOP were captured in a survey released last week: A greater share of independents said they would vote for the Democratic candidate over the Republican in their House districts, the Public Policy Institute of California found, and a majority of likely voters polled Sept. 4-10 said they would choose the Democratic candidate if the election were held now.
Robert Rivera, left, of San José and Corky Galey of Modesto listen to gubernatorial candidate Steve Hilton during a town hall in Modesto on Aug. 26.
(Sara Nevis/For The Times)
Last week, Republican gubernatorial candidate Steve Hilton’s campaign blasted a fundraising text to voters that began: “We get it. Maybe you don’t like Trump. Maybe you can’t stand MAGA.”
Democrats have seized on the dynamic.
“California Republicans know their loyalty to a toxic MAGA brand is a losing strategy,” said Anna Elsasser, spokesperson for the Democratic Congressional Campaign Committee. “Unlucky for them, no desperate rebrand can save them from their clear record of broken promises — from raising costs, to ripping away health care, to supporting another forever war everyone hates.”
Leaning on the local
Rep. Young Kim (R-Anaheim Hills) stripped her campaign website of the “America first” branding and references to Trump that defined it before the primary.
(Bill Clark / CQ Roll Call via Associated Press)
In Orange County, Rep. Young Kim — in a close contest with fellow Republican Ken Calvert — has stripped her campaign website of the “America first” branding and references to Trump that defined it before the primary. And in Northern California, Rep. James Gallagher has scrubbed Trump’s endorsement from his campaign website, which months ago prominently featured his close ties to the president.
Other candidates in tight races — Rep. David Valadao, running for reelection in the Central Valley; Kevin Lincoln, challenging Democratic Rep. Adam Gray; and Jim Desmond, running to fill the seat of retiring Republican Rep. Darrell Issa — have leaned on campaign optics centered around their regions rather than on sharply partisan politics.
None of the three attended Trump’s convention. Valadao rarely mentions Trump on social media and is the last House Republican still running who voted for Trump’s second impeachment. Desmond does not mention his support from Trump on his endorsements web page; Lincoln does.
Rep. Kevin Kiley, who left the Republican Party this year after his district was redrawn and after he clashed with Trump over tariffs, also is making an appeal to middle-of-the-road voters, promoting legislation around AI safeguards while taking aim at Sacramento policies. Kiley still caucuses with congressional Republicans but says he won’t if reelected.
Representatives for Gallagher, Lincoln, Desmond and Valadao did not respond to requests for comment.
Chris Pack, a spokesperson for Kim, said she was “proud of her work with President Trump to deliver results for Southern California.” But he framed her race as a choice between Kim and her opponent, saying the campaign’s messaging is focused on Calvert’s record. Pack didn’t answer a question about the removal of Trump’s name from Kim’s website.
Moves like Kim’s and Gallagher’s are angled at conveying to moderate voters that “they’re not going to be beholden to the party line, they’re simply going to run on common sense,” and may give centrist Democratic voters “permission” to consider the candidates, said one GOP operative who works in the state, granted anonymity in order to speak candidly.
In competitive districts like the ones California Republicans are trying to hold on to, Trump’s ask for voters to pretend he’s on the ballot is “probably not as helpful,” the operative said.
Instead, strategists see the local focus as the most effective strategy for California Republicans, along with a focus on statewide issues that allow them to counter policies of Gov. Gavin Newsom that they perceive as unpopular with voters.
“California Republicans know what’s best for their districts,” the operative said. “They all have their own independent records and are pretty well-known by their communities.”
Republicans are making the case that California’s long-term affordability issues, which far predate the current national economic landscape, have been exacerbated and mishandled by Democrats. The party also is leaning on an argument that Democrats are overly focused on Trump and have few substantive policy solutions.
Texas attendees hold up flags and cowboys hats at the Republican convention.
(Smiley N. Pool / Dallas Morning News via Getty Images)
Mike Madrid, a veteran California Republican political consultant, argued that a last-minute rebrand is unlikely to stick for candidates whose party has built a political identity around loyalty to the president and his policies. He said Republicans’ retreat is a sign of how Trump’s popularity is dwindling.
“I wouldn’t call that subtle in politics,” he said. “When you’re distancing yourself from the president of your own party, a man that everybody’s been championing as a political and cultural hero in those parts, I don’t think that’s subtle at all.”
When asked to make his case to midterm voters in an interview last week, Vice President JD Vance argued that Americans should give his party more time to deliver.
“Give us another chance,” Vance said on the All-In Podcast. “Give us another couple of years to continue to work on the amazing things that we have been doing for the past two years.”
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