Top 20 Makeup & Beauty News Stories — Wednesday, September 23, 2026

Here are 20 notable makeup, skincare, haircare, fragrance and beauty-industry stories for today, with coverage from India and international markets.

🇮🇳 India Beauty News

1. L’Oréal India Gets Approval to Acquire Onesto Labs
The Competition Commission of India has approved L’Oréal India’s acquisition of 100% of Onesto Labs, the parent company of digital-first personal-care platform Innovist. The portfolio includes brands such as Bare Anatomy, Chemist at Play, SunScoop and Anecdote, strengthening L’Oréal’s position in India’s fast-growing digital beauty market.

2. Karmic Beauty Pushes ‘Longevity’ Skincare in India
Indian beauty company Karmic Beauty is positioning skin longevity as a central theme, combining skincare and haircare under a broader biological-ageing approach. The brand says it wants to move beyond conventional “anti-ageing” messaging toward long-term skin and hair health.

3. CDSCO Warns Against Two Unauthorised Pakistani Whitening Creams
India’s Central Drugs Standard Control Organisation has warned consumers against using two unauthorised Pakistani skin-whitening creams after tests reportedly found excessive heavy-metal levels and regulatory violations. The warning has renewed attention on the risks associated with unregulated cosmetic products.

4. Lush Returns to Bengaluru With a New Store
British handmade cosmetics company Lush has opened its fifth Indian store at Nexus Mall, Koramangala, Bengaluru. The return to the city comes after more than a decade and expands the brand’s physical retail presence in India.

5. Tamannaah Bhatia Becomes the Latest Face of Joy Personal Care
Actor Tamannaah Bhatia has added another beauty endorsement to her portfolio after signing with Joy Personal Care. Her growing presence across cosmetics, skincare and personal-care campaigns has prompted industry discussion about celebrity-led beauty marketing and brand differentiation.

6. Sunscreen Becomes a Mainstream Indian Beauty Staple
Sunscreen use in India has reportedly more than tripled to 14.3 million households, reflecting stronger awareness of daily sun protection. Growth is also spreading beyond India’s largest cities as brands offer products across different price points.

7. Gen Z Continues to Reshape India’s Beauty Market
Indian beauty companies are increasingly adapting products and marketing to Gen Z consumers, with social media trends, skincare-infused makeup and “skinification” influencing purchasing behaviour.

8. Skinimalism and Glass-Skin Looks Continue to Influence Makeup
Lightweight skin tints, tinted moisturisers and skincare-makeup hybrids remain prominent as consumers move away from heavily layered base makeup. The trend reflects the continuing convergence of skincare and cosmetics.

🌎 International Beauty News

9. Donatella Versace and REVOLVE Announce New Beauty Venture
Donatella Versace and REVOLVE have announced a partnership to create an independent fashion and beauty business targeting younger consumers. The venture is expected to launch first in beauty, before potentially expanding into fashion and other categories.

10. Unilever Ventures Invests in Hair-Longevity Brand Arey
Unilever Ventures has invested in Arey, a brand built around hair longevity and scalp-focused beauty. The investment reflects the industry’s increasing interest in preventative haircare and products positioned around maintaining hair health over time.

11. Nuxe Appoints Christine Delfaut-Sara as CEO
French beauty brand Nuxe has appointed Christine Delfaut-Sara as its new chief executive. The leadership change comes as beauty companies continue to compete for growth across skincare, body care and international markets.

12. Target Expands Its K-Beauty Offering
Target is bringing more K-beauty brands to American shoppers, reflecting continued international demand for Korean skincare and cosmetics. Korean beauty’s emphasis on layered skincare, innovative textures and ingredient-focused products continues to influence mainstream retail.

13. K-Beauty Arrives in British Vogue’s Holiday Beauty Spotlight
Korean beauty products are receiving prominent attention in the UK’s holiday beauty market, with K-beauty featured among the latest advent-calendar and gifting trends.

14. Fenty Beauty and Other Brands Embrace New K-Beauty Packaging Trend
Beauty brands including Fenty are responding to the popularity of distinctive Korean-inspired packaging and presentation. Packaging is increasingly being used as part of the consumer experience rather than simply as product protection.

15. Marc Jacobs Beauty Continues Its Comeback
Marc Jacobs Beauty’s revival has become one of the notable beauty stories of Fashion Month. The relaunched brand recently celebrated its return with a New York event featuring its distinctive visual identity and new products.

16. YSL Beauty Showcases New Makeup During Fashion Month
YSL Beauty used Fashion Month to introduce new makeup products at a New York event attended by celebrities and beauty influencers. The launch demonstrates how major beauty brands are increasingly using fashion-week events as product-marketing platforms.

17. Saie Highlights New SuperSuede Baked Eyeshadow
Clean-beauty brand Saie showcased its SuperSuede Baked Eyeshadow during a Fashion Month event. The product launch comes as baked and long-wearing eye products continue to attract attention in the makeup category.

18. Autumn Beauty Trends Shift Toward Jewel-Toned Nails
Jewel-toned manicures are replacing some of the softer nude looks associated with earlier seasons, with glossy, chrome and jelly finishes gaining attention for autumn.

19. ‘Stained-Glass Lips’ Become a Trending Makeup Look
A layered lip technique combining tint, gloss and tinted oils is gaining attention as a way to create a translucent, multi-dimensional finish. The look fits the wider move toward glossy, sheer and skincare-inspired makeup.

20. Beauty Industry Continues Shift Toward Longevity and Skin Health
Across skincare, haircare and makeup, the industry is increasingly moving from short-term cosmetic effects toward skin longevity, preventative care and wellness-oriented beauty. New launches and investments show how “beauty from within” and long-term skin and hair health are becoming increasingly important themes.