September: SENNES, the lab-grown diamond jewellery brand from the House of Senco, showcased at Milan Fashion Week as the jewellery partner for designer Dhruv Kapoor’s show on Tuedsay, September 22, 2026. Bringing its distinctive lab-grown diamond jewellery to one of the world’s most influential fashion weeks, the association marks another international milestone for SENNES, following its presence at Cannes Film Festival 2026.
At the centre of SENNES’ Milan moment was ‘Toi et Moi’ by SENNES, a collection that takes one of jewellery’s most enduring ideas and gives it a distinctly contemporary expression. Meaning “You and Me” in French, Toi et Moi is built around two different coloured lab-grown diamonds coming together while retaining their own individual character: two elements, two identities, one composition. Approximately 71 pieces from the collection, spanning necklaces, earrings, rings, pendants and bracelets, featured across five looks on Kapoor’s runway.
There is something quietly compelling about the premise. Toi et Moi does not ask two elements to become one; it celebrates what happens when they remain themselves and still belong together. It is a design language built on connection without sameness, a sensibility at the heart of SENNES’ approach to contemporary luxury.
Seen through her design lens, Joita Sen, Director and Head of Marketing & Design at SENNES and Senco Gold & Diamonds, Toi et Moi is less a play on a familiar jewellery motif and more an exploration of relationship indesign, how two distinct elements can come together without one subsuming the other.
For Joita Sen, the connection extends beyond the collection to the way SENNES is shaping its place withincontemporary luxury.
“With Toi et Moi, we were interested in the beauty of two distinct elements coming together without either one losing its character. That idea felt very relevant to the way we think about SENNES- contemporary, expressive and open to reinterpreting familiar ideas rather than simply repeating them. Sennes association with Dhruv Kapoor gives the brand another global platform to showcase its design sensibilities. Milan was an opportunityto see what happens when those two sensibilities meet on the same runway.”
The meeting of these two design perspectives gave Toi et Moi a distinctly fashion-led setting. SENNES brings the precision and brilliance of lab-grown diamonds and a contemporary Indian design sensibility; Kapoor brings a fashion language that questions convention and reconsiders the familiar. Across the four selected looks, the jewellery became part of the overall silhouette rather than simply an accompaniment toit, allowing the pieces to hold their own within Kapoor’s distinctive runway aesthetic.
The Milan showcase also adds another chapter to SENNES’ relationship with the city. The brand firstlaunched in Milan during Fashion Week in September 2024 with its ‘Essence of You’ collection, presenting its lab-grown diamond jewellery to an audience comprising press representatives, industry professionals, influencers and fashion experts.
Returning to Milan in 2026, SENNES takes its international journey further into the world of fashion. Following its presence at Cannes, the association with Dhruv Kapoor gives the brand another global platform through which to present its jewellery and its evolving point of view on contemporary Indian luxury.
For SENNES, the ambition is not simply to take Indian jewellery abroad, but to participate in the global luxury conversation as a contemporary Indian voice in its own right, one that can reinterpret the codes of luxury through design, craftsmanship and a distinctly modern sensibility.
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