💄 Top 20 Makeup & Beauty News Stories
Friday, September 25, 2026
Here are 20 notable India and global makeup, skincare, cosmetics, haircare, fragrance and beauty-industry stories making news today.
🇮🇳 India Beauty News
1. Nykaa and L’Oréal Join Forces to Back Indian Beauty Startups
Nykaa and L’Oréal’s venture-capital arm BOLD have announced a partnership to invest in high-growth Indian beauty, personal-care and wellness companies. The two groups plan to take minority stakes while allowing founders to retain operational control.
2. VLCC Raises ₹110 Crore for Beauty and Wellness Expansion
Indian beauty and wellness company VLCC has raised ₹110 crore from BlackSoil Capital. The funding is expected to support expansion across its beauty services, personal-care products and other businesses in India and international markets.
3. Anushka Sen Becomes Face of Nykaa’s K-Beauty Category
Nykaa has appointed actor Anushka Sen as the face of its K-Beauty category as the retailer seeks to strengthen its Korean beauty offering in India. The move reflects the continuing popularity of Korean skincare and cosmetics among Indian consumers.
4. Indian Beauty Brands Continue Building a Global Identity
India’s beauty industry is increasingly being discussed as a potential new global beauty movement, with Indian skincare and cosmetic brands drawing on local ingredients, formulations and consumer preferences. The trend has been described as the emergence of “I-Beauty” alongside established K-, J- and C-Beauty movements.
5. New Indian Beauty Launches Target Hydration and Long-Wear Makeup
Today’s beauty-launch coverage includes Swiss Beauty’s Single Swipe Kohl Kajal and Kay Beauty’s Hydra Base Water Crème. The launches highlight demand for convenient, long-lasting makeup alongside skincare products designed to support hydration and the skin barrier.
6. Gen Z Continues to Reshape India’s Beauty Market
Beauty companies in India are increasingly adapting products and marketing to Gen Z preferences, with social media, AI-assisted discovery and “skinification” influencing how consumers choose makeup and skincare.
7. Nykaaland 4.0 Prepares for Delhi Return
Nykaaland is scheduled to return to Delhi from October 23–25, bringing together beauty, music, lifestyle and immersive experiences. The fourth edition is expected to provide brands with another major consumer-facing platform.
8. Fake Pakistani Beauty Creams Seized in Maharashtra
Police in Pimpri-Chinchwad reportedly seized counterfeit packs of a Pakistan-labelled beauty cream from a cosmetics shop. Authorities said the products were being sold despite India’s restrictions on imports from Pakistan.
🌍 Global Makeup & Beauty
9. Chanel Appoints Lucia Pieroni as Creative Makeup Director
Chanel has appointed renowned makeup artist Lucia Pieroni as its new creative makeup director. The appointment gives Pieroni a leading role in shaping the French luxury house’s future makeup direction.
10. London Fashion Week Sets New Beauty Trends
London Fashion Week’s Spring/Summer 2027 shows have highlighted ultra-luminous skin, barely-there lashes, black-cherry lips, rebellious smoky eyes and highly textured nails. The overall direction points toward more individual and expressive beauty looks.
11. Autumn Beauty Launches Focus on Skin Repair and Innovation
This season’s new beauty products include calming skincare from Alix Earle’s Reale Actives, PDRN-focused products from Korean brand Missha and new developments from Shark Beauty.
12. PDRN Technology Gains Momentum in Skincare
Uniproma’s PDRN Soothing Repair Cream has been shortlisted for the 2026 Laura Marshall Award for Innovation. The product uses animal-free recombinant PDRN, reflecting growing interest in biotechnology-based skincare formulations.
13. Yatsen Shifts Focus Toward Science-Driven Skincare
Chinese beauty group Yatsen is placing greater emphasis on research, clinical innovation and skincare rather than rapid brand expansion. Its strategy reflects the industry’s broader movement toward science-backed products and longer-term consumer loyalty.
14. Yatsen Keeps M&A Options Open Despite Acquisition Pause
While concentrating on its existing portfolio, Yatsen has indicated that future beauty-brand acquisitions remain possible. Skincare now accounts for more than 70% of the group’s revenue, according to industry reporting.
15. TikTok Shop Becomes Increasingly Important for Beauty Brands
Beauty sellers are generating substantial sales through TikTok Shop livestreaming, with skincare brands such as Medicube among the leading performers. Social commerce is increasingly becoming an important discovery and sales channel for cosmetics.
16. Boots Expands Beauty Social Commerce Strategy
UK retailer Boots has launched on TikTok Shop, extending its beauty retail presence into social commerce. The move reflects the continuing shift toward shopping directly through social-media platforms.
17. SKIMS Beauty Launch Delayed Until 2027
Kim Kardashian’s SKIMS Beauty launch has been pushed back to 2027. The delay is being watched closely because SKIMS has been expanding beyond fashion into additional consumer categories.
18. Prada Beauty Uses Zendaya in Major London Campaign
Prada Beauty has unveiled a major hand-painted mural in London featuring Zendaya. The campaign demonstrates how luxury beauty houses are combining celebrity partnerships with large-scale outdoor art and advertising.
19. PUMA Enters Global Fragrance Market Through Interparfums
Interparfums has signed an exclusive worldwide licence to develop, manufacture and distribute fragrances under the PUMA brand. The first products under the agreement are planned for 2027, expanding PUMA’s presence beyond sportswear.
20. Aptar Beauty Launches Recyclable All-Plastic Cosmetic Pump
Aptar Beauty has introduced its Novus Advance pump, designed for personal-care products including oils, creams and serums. The company says the pump can be recycled through PET and PE streams when paired with compatible bottles, reflecting the industry’s continuing focus on more recyclable packaging.
