💄 Top 20 Makeup & Beauty News Stories
Monday, September 28, 2026
Here are 20 notable India and global makeup, skincare, haircare, cosmetics and beauty-industry stories making headlines today.
🇮🇳 India & Asian Beauty
1. L’Oréal and Nykaa Join Forces to Invest in Indian Beauty Brands
L’Oréal’s corporate venture fund BOLD and Nykaa have formed an investment partnership aimed at taking minority stakes in high-growth Indian beauty and personal-care companies. The move highlights the growing interest of major international players in India’s rapidly expanding beauty ecosystem.
2. Oriflame Targets India as Its Largest Market by 2030
Swedish beauty and wellness company Oriflame is targeting India to become its largest global market by 2030. The company is looking to expand its presence as Indian consumers increasingly embrace beauty, personal care and wellness products.
3. Lush Opens Its Fifth Store in Bengaluru
British handmade cosmetics brand Lush has opened its fifth Indian store at Nexus Mall, Koramangala, Bengaluru. The expansion reflects the continued growth of international beauty brands in India’s premium retail market.
4. Veil of Veda Expands Its Festive Beauty Range
Indian beauty brand Veil of Veda has launched its Festive Gloss and Glow Duo, combining a serum primer with a tinted lip balm. The launch targets festive-season consumers looking for complexion glow and simplified makeup routines.
5. MAC Cosmetics India Launches ‘Party in MAC’ Campaign
MAC has unveiled its festive-season Party in MAC campaign in India, putting bold colours, makeup artistry and limited-edition products at the centre of its seasonal marketing push.
6. K-Beauty Continues to Influence Global Skincare
Korean beauty’s emphasis on efficacy, speed of formulation and sophisticated skincare routines continues to influence international product development. Industry experts are examining how K-beauty has helped shift consumer expectations around product performance and innovation.
7. Shinsegae Takes Korean Beauty Brands to New York
South Korean retail group Shinsegae has launched a three-month K-beauty pop-up in New York featuring more than 30 Korean brands. The initiative is part of a broader strategy to introduce emerging Korean beauty labels to US consumers.
8. ‘Glass Skin’ Remains a Major K-Beauty Trend
The Korean-inspired pursuit of luminous, smooth-looking skin continues to influence Gen Z beauty routines. The so-called “glass skin” aesthetic is increasingly being treated as a broader skincare philosophy rather than simply a makeup finish.
🌎 Global Makeup & Beauty
9. Chanel Appoints Lucia Pieroni as Creative Makeup Director
Chanel has appointed veteran makeup artist Lucia Pieroni as its new Creative Makeup Director. She will lead artistry and creative direction for the luxury house’s global colour-cosmetics business, making the appointment a significant development in the beauty industry.
10. Armani Considers Minority Stake Sale
Italian luxury group Armani is reportedly preparing discussions with potential strategic investors, including L’Oréal, LVMH and EssilorLuxottica, concerning a possible minority stake. Any such transaction would have implications for Armani’s long-term corporate strategy and luxury-beauty activities.
11. Manucurist Attracts Investment for International Expansion
European private-equity firm Inflexion has agreed to invest in French nail-care company Manucurist. The investment is intended to support international expansion, with the US identified as an important growth market.
12. AI Skin Analysis Gains Attention at Milan Beauty Week
Dermaself completed more than 2,600 AI-powered skin analyses in five days during its activation at Milan Beauty Week. The results highlight growing consumer interest in technology that provides personalised skincare assessments.
13. Beauty Brands Explore AI-Powered Personalisation
Artificial intelligence continues to move deeper into beauty, from skin analysis and virtual consultations to product recommendations and personalised routines. Industry discussions increasingly focus on turning emerging beauty technology into practical consumer applications.
14. Chanel Works on Lower-Carbon Beauty Packaging
Hydro and Chanel Fragrance & Beauty have entered a strategic partnership to develop lower-carbon aluminium for beauty packaging. The initiative targets a substantially reduced carbon footprint for aluminium used in packaging by 2030.
15. Chinese Beauty Brands Gain More International Attention
C-beauty brands are receiving growing global attention for combining distinctive packaging and storytelling with innovative cosmetic and skincare ingredients. The trend reflects the increasing diversification of the global beauty market beyond traditional Western and Korean players.
16. Men’s Skincare Market Continues to Expand
Growing adoption of structured grooming routines is supporting demand for men’s skincare products. Market research indicates that male consumers are increasingly treating skincare as part of everyday personal care rather than an occasional grooming activity.
17. Beauty Becomes an Increasingly Important Luxury Category
Beauty and wellness are emerging as important growth areas within the wider luxury sector, particularly as consumers look for more accessible luxury purchases. Industry analysts are watching the category as part of the broader luxury-market recovery.
18. September’s Beauty Launches Bridge Summer and Autumn Trends
September’s beauty launches have included new fragrances, skincare and makeup designed to transition consumers from summer into autumn. Seasonal releases are putting greater emphasis on versatile products that can work across changing weather and fashion trends.
19. MTV VMAs 2026 Produce New Hair and Makeup Trends
The 2026 MTV VMAs have generated fresh beauty inspiration, with celebrities appearing in statement makeup, glamorous hairstyles and distinctive red-carpet looks. The event is providing beauty creators with new ideas for autumn looks.
20. Beauty Brands Turn Fashion Month Into Major Marketing Events
September’s international Fashion Month has become a major platform for beauty brands to launch products, host celebrity events and engage influencers. Recent events from Marc Jacobs Beauty, Tom Ford Beauty, Milk Makeup, YSL Beauty and Saie illustrate how beauty marketing increasingly overlaps with fashion and entertainment.
✨ Today’s Major Beauty Trends
K-beauty and glass skin • AI-powered skincare • premium Indian beauty • festive makeup • men’s skincare • nail care • low-carbon packaging • celebrity beauty • C-beauty • beauty-tech personalisation • luxury beauty investment.
