Everything Sydney Sweeney does makes headlines, and this time it’s for her latest series of stunning lingerie photos. She had shared the photos on her brand, Syrn’s social media handle, but fans were quick to see how she paid a subtle tribute to her boyfriend, Scooter Braun, with it.
Sydney Sweeney turns heads with her new lingerie campaign
Sydney Sweeney recently showcased her latest Syrn collection in a set of beautiful selfies posted on the brand’s Instagram account. In the pictures, she posed in a black bra and matching thongs from the collection. In fact, she confidently showed its sleek lace design. The caption of the post read, “Syd selfies, starring the Smooth Cup Demi Bra in After Dark.”
Needless to say, her new photos immediately drew thousands of reactions from fans. Many people praised how she looked both confident and stylish. However, other fans noticed a small detail that appeared to carry a special meaning. Fans noticed that she was wearing a necklace featuring the initials “SB,” which was thought to be a sweet nod to her boyfriend, Scooter Braun. In fact, the subtle accessory has now become a talking point on the internet.
For those who don’t know, Sydney Sweeney and Scooter Braun were first linked in June 2025. They reportedly met at Jeff Bezos and Lauren Sánchez’s wedding in Venice, Italy. Initially, it seemed to be a casual connection between the duo, but soon it developed into a serious relationship over the following months. Eventually, some reports revealed that the pair spent considerable time together in private before they decided to make the romance public.
After a few months had passed, Sydney and Scooter became more comfortable with appearing in public. Finally, their relationship hit a new milestone earlier in 2026 when the actress shared a photo with Scooter to make things Instagram official with him. It included multiple cozy moments of the duo, confirming fans’ suspicion. Earlier, in September 2026, she shared a collection of summer memories.
However, the highlight of the post was a photo of the pair snorkeling. In one particular photo, Sydney had stretched her arms underwater while swimming towards the surface. Another showed him swimming beside her as they explored the ocean together. It gave fans a rare glimpse into her close relationship with the music mogul. Despite the ongoing public scrutiny surrounding the duo, sources say that they are focused on each other.
More about Sydney Sweeney’s growing business empire
As Sydney Sweeney is building her acting career, she has also expanded her business portfolio. One of her biggest ventures is Syrn. It is a lingerie brand that she launched in early 2026. The company quickly gained attention for its stylish design and widening customer base.
Some reports suggest that the actress has also filed to trademark the name for beauty, skincare, and cosmetics. Some industry reports have also indicated that Scooter has played a significant role in it from behind the scenes.
After Scooter stepped away from talent management, he has been focused on investing and business management. Many industry observers believe that he has also helped the actress work on getting many career opportunities. He has allegedly also helped her to transition to a new talent agency and introduced her to many important industry figures. Scooter has also been linked to business ventures involving Syrn and other projects.
What do you think about Sydney Sweeney’s latest pictures with a nod to Scooter Braun?
Pic credits: Syrn/ Instagram, Sydney Sweeney/ Instagram
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