💄 Top 20 Makeup & Beauty News Stories
Tuesday, September 29, 2026
Here are 20 notable India and global makeup, skincare, haircare, fragrance, beauty-business and cosmetics stories making news today.
🇮🇳 India Beauty News
1. Swiss Beauty Select Plans Major Retail Expansion
Swiss Beauty Select has completed two years and is preparing to expand its premium beauty retail network from more than 40 kiosks to 100+ outlets over the next two years. The brand is focusing on metro as well as non-metro markets, with offline retail currently contributing about 65% of its business.
2. Indian Beauty Brands Continue Their Premiumisation Push
India’s beauty market is seeing increasing investment in premium makeup, skincare and wellness products. Brands are combining online, quick-commerce and physical retail channels to reach consumers beyond the largest metropolitan markets.
3. Gen Z Continues to Reshape India’s Beauty Market
Indian beauty companies are adapting products and marketing strategies to younger consumers, with social media, AI-assisted discovery and the growing “skinification” of makeup influencing purchasing decisions.
4. Skinification Remains a Major Indian Beauty Trend
Makeup products increasingly incorporate skincare-oriented benefits, reflecting consumer demand for products that combine cosmetic performance with hydration and skin-care ingredients.
5. Indian Beauty Retailers Expand Into Quick Commerce
Quick-commerce platforms continue to become an important distribution channel for cosmetics and personal-care products in India, allowing consumers to purchase beauty essentials alongside everyday goods.
🌍 Global Makeup & Beauty
6. M&S Partners With Sephora to Expand Beauty Business
British retailer Marks & Spencer has announced a strategic partnership with Sephora that will bring Sephora’s beauty range to M&S stores and its website. The deal strengthens M&S’s push to expand its beauty offering and attract new customers.
7. Amouage Reports Major Growth in First Half of 2026
Omani luxury fragrance house Amouage has recorded an estimated 74% increase in global retail sales during the first half of 2026. The performance underlines continuing consumer interest in premium and niche fragrance.
8. Amorepacific and Junevity Team Up on Skin-Rejuvenation Research
South Korean beauty group Amorepacific and biotech company Junevity have announced a partnership focused on identifying new pathways for skin rejuvenation. Amorepacific Ventures is also making a strategic investment in Junevity.
9. Beauty Industry Explores Next Generation of Anti-Ageing Science
The Amorepacific-Junevity collaboration highlights the industry’s growing interest in biotechnology and scientific approaches to skin ageing, with companies seeking new mechanisms that could eventually translate into cosmetic applications.
10. Skinimalism and Multifunctional Beauty Gain Momentum
Beauty formulators are increasingly focusing on multifunctional products that combine several benefits in one formula. The trend is closely connected to skinimalism, clean beauty and consumers’ interest in simpler routines.
11. Milan Fashion Week Pushes Bold Beauty Looks
Beauty trends emerging from Milan Fashion Week Spring/Summer 2027 are moving beyond understated minimalism. Designers showcased vivid makeup, expressive eyes, tousled hair and stronger colour choices.
12. “Post-Sun Blush” Emerges as a Milan Beauty Trend
Burgundy and rose tones swept across cheeks and noses at several Milan shows, creating a deliberately sun-flushed appearance. The look is being identified as one of the season’s notable makeup directions.
13. Smudged “Morning-After Glam” Returns
Messier lipstick, lived-in makeup and intentionally undone styling appeared on several Milan runways. The aesthetic contrasts with the highly polished, precise makeup looks that have dominated some recent seasons.
14. Tousled Hair Takes Centre Stage in Milan
Natural texture, frizz, wet-look sections and backcombed hair were prominent across Spring/Summer 2027 shows from major fashion houses including Prada, Gucci and The Attico.
15. Burgundy and Oxblood Become Key Beauty Shades
Deep red tones—including burgundy, wine and oxblood—are emerging as major shades for lips, cheeks and eyes. The colour family is being positioned as a versatile alternative to traditional neutral makeup.
16. Bold Eye Makeup Returns to the Runway
Glitter, coloured eyeliner and graphic eye shapes featured prominently at Milan shows. The trend reflects a broader shift toward more expressive and individualistic beauty looks.
17. Plastic Microbead Products Pulled From Australian Retailers
New South Wales authorities have issued stop notices covering 12 rinse-off personal-care products containing plastic microbeads. Products including scalp scrubs, face and body exfoliators and hand soaps were found at retailers including Mecca and Sephora.
18. Microbead Enforcement Highlights Cosmetics’ Environmental Impact
Australian regulators warned that plastic microbeads can enter waterways because they are difficult to remove through wastewater treatment. Businesses face substantial penalties for selling products that violate the state’s microbead restrictions.
19. Ingestible Beauty Expands in South Korea
South Korean beauty company Goodai Global is expanding beyond topical skincare and makeup with a new ingestible beauty drink line. The products are scheduled to launch next month through Olive Young.
20. Beauty Brands Target Multiple Generations at Once
Beauty companies are increasingly designing campaigns aimed simultaneously at Gen Z, millennials and older consumers rather than relying on narrowly defined age groups. The strategy reflects the industry’s growing focus on broader representation and multigenerational beauty consumption.
✨ Today’s Major Beauty Trends
Skinimalism • multifunctional makeup • skinification • bold Milan beauty • burgundy makeup • expressive eyes • tousled hair • premium fragrance • biotech skincare • ingestible beauty • sustainable cosmetics • Gen Z-driven beauty retail.
