💄 Top 20 Makeup & Beauty News Stories
Tuesday, October 6, 2026
Here are 20 notable India and global makeup, skincare, haircare, fragrance and beauty-business stories making headlines today.
🇮🇳 India Beauty News
1. H&M Beauty Names Sharvari Its First Indian Brand Ambassador
H&M Beauty has appointed Bollywood actress Sharvari as its first-ever India brand ambassador. She will front the brand’s beauty communication in India, including promotion of its upcoming Christmas 2026 makeup assortment.
2. Moxie Beauty Reaches Around ₹700 Crore Valuation
Indian haircare brand Moxie Beauty has reached a reported valuation of approximately ₹700 crore as it expands beyond direct-to-consumer sales into marketplaces and wider distribution. Its positioning around Indian hair types is helping attract investor interest.
3. Birkenstock Enters India’s Personal-Care Market
German footwear brand Birkenstock has expanded into India’s beauty and personal-care sector with its Care Essentials range, covering foot and body care. The move demonstrates how established lifestyle brands are increasingly extending their identities into beauty.
4. Estée Lauder Faces Push for Greater Indian Manufacturing
India is seeking greater local manufacturing and sourcing commitments from Estée Lauder as the country’s beauty and personal-care market continues to expand. The discussions reflect India’s broader push to attract international beauty production.
5. Flipkart Beauty Demand Expands Beyond India’s Major Cities
More than half of Flipkart’s reported beauty demand is now coming from non-metro markets, highlighting the rapid expansion of online beauty consumption beyond India’s biggest urban centres. D2C brands are increasingly using digital commerce to reach consumers across smaller cities.
6. Amorepacific India Creates Premium Division for Laneige and Sulwhasoo
Korean beauty giant Amorepacific has created a dedicated premium division in India bringing Laneige and Sulwhasoo under one structure. Vidushi Goyal has been appointed business head of the new division.
7. Korean Beauty Continues Its Rapid Expansion in India
K-beauty remains a major influence on Indian skincare, with Korean brands increasingly competing across premium and mass-market segments. The expansion of Amorepacific’s brands and other Korean skincare players highlights the continuing consumer appetite for Korean formulations and routines.
8. Indian D2C Beauty Brands Continue to Gain Momentum
Foxtale, The Derma Co., Aqualogica, Pilgrim, Minimalist and Conscious Chemist are among the Indian D2C brands being highlighted for their ingredient-focused products, specialised skincare positioning and growing presence across digital and physical retail.
🌎 World Makeup & Beauty News
9. Beautyworld Dubai 2026 Opens Its 30th Edition
The 30th Beautyworld Dubai opened today at Dubai World Trade Centre and runs through October 8. The event brings together fragrance, skincare, makeup, haircare, beauty technology and packaging companies from around the world.
10. AI-Generated Perfumes Take Centre Stage in Dubai
Artificial intelligence is one of the major themes at Beautyworld Dubai, with AI-powered scent creation among the technologies being showcased. The event is highlighting how technology is increasingly influencing fragrance development and consumer experiences.
11. Huda Kattan to Receive Beautyworld Icon Award
Huda Kattan, founder of Huda Beauty, is set to receive the Beautyworld Icon Award at this year’s Beautyworld Dubai Awards. The honour recognises her influence on the international beauty industry and the global development of her Dubai-founded brand.
12. Korean Cosmetics Exports Reach Record $7 Billion
South Korean cosmetics exports reached a record US$7 billion in the first half of 2026, representing a reported 27.3% year-on-year increase. Strong US demand is among the factors driving the country’s global cosmetics expansion.
13. L’Oréal Explores Options for US Talc-Related Legal Liabilities
L’Oréal has appointed restructuring advisers to explore ways of managing increasing US legal liabilities connected to allegations involving talc and chemical ingredients in some cosmetics products. L’Oréal strongly disputes the claims and maintains the safety of its products.
14. Mary Kay Launches K-Beauty Skincare Collection in 40 Markets
Mary Kay has launched a limited-edition K-Beauty Texture Edit across 40 markets, featuring three Korean-made skincare products. The move reflects the continuing influence of Korean beauty on international product development and marketing.
15. Dr.G Expands US Reach Through TikTok Shop
L’Oréal-owned Korean skincare brand Dr.G has launched on TikTok Shop in the United States as it expands distribution beyond Amazon. The move highlights the growing importance of social-commerce platforms for beauty brands.
16. e.l.f. Beauty Enters Fragrance and Body Care
e.l.f. is expanding beyond its established makeup, skincare and haircare categories with e.l.f. POP, a new fragrance and body-care line. Its first limited-edition holiday collection draws inspiration from Tromsø, Norway.
17. Lucy Hale Becomes Grande Cosmetics’ First Celebrity Ambassador
Actress Lucy Hale has been named Grande Cosmetics’ first celebrity brand ambassador. The partnership centres on GrandeLASH-MD and GrandeBROW and builds on Hale’s longstanding use of the brand’s products.
18. Jake Shane Invests in Dolce Glow
Creator and comedian Jake Shane has taken an investment stake in tanning and beauty brand Dolce Glow. His involvement reflects the growing relationship between social-media creators, beauty companies and consumer investment.
19. Coty Restructures Its US Consumer Beauty Business
Coty has appointed Kara Langan as general manager of its US consumer beauty business as it seeks to strengthen brands including CoverGirl and Sally Hansen. The company plans to combine traditional marketing with creator-led campaigns and new product development.
20. Gen Z Is Changing Traditional Beauty Brand Loyalty
New beauty-industry analysis suggests younger consumers are increasingly willing to switch brands based on price, product performance, reviews and recommendations. Social creators, online communities and AI recommendations are becoming increasingly important in beauty purchasing decisions.
✨ Major Beauty Trends Today
K-beauty expansion • AI-powered fragrance • celebrity beauty partnerships • social-commerce growth • Indian D2C brands • non-metro beauty demand • fragrance and body-care diversification • premium skincare • beauty technology • ingredient-focused formulations.
