Feasting on döner kebab is a sort-of right of passage for visitors in Germany. But whether the flavour also works as a soft-drink is up for debate.
As part of a (clever?) marketing gimmick, a German food delivery service has come up with a new savoury refreshment that literally nobody asked for: kebab water.
True to its name, the drink is said to taste or garlic and spicy meat.
So would you wash down your next kebab with a bit more kebab (“with minerals”)?
A bottle of kebab water pictured next to a kebab. Image © Bolt Food
The idea for this monstrosity came from the delivery service Bold Food, which partners with food scientists at the University of Tallinn to develop the product.
The team’s leading nutritionist says they combined the meaty taste of döner kebab with minerals like zinc, sodium and potassium to create a drink that is said to help restore the body’s mineral balance after a night of heavy drinking.
Bolt initially highlighted the product in a marketing campaign, giving away samples to customers along with their delivery orders. This week the questionable beverage choice got a further boost after “Kebab with attitude”, a restaurant in Mitte, hosted a “Bolt Kebab Water Rave” where bottles were passed out to guests.
Germany’s favourite food
While infusing the flavour of kebab in mineral water sounds repulsive to many, it’s easy to understand why the marketing minds at Bolt figured the gimmick would get attention.
For foreign visitors and local residents alike, döner kebabs have become the iconic food to get on the go in Berlin, or anywhere in Germany really, and increasingly also beyond.
Kebab is notably Turkish in origin, said to have come from modern day Antolia in particular. But döner kebab as it is known today – on bread with a distinct assortment of vegetables and sauces – is credited to a Turkish immigrant who lived in West Germany in the 1960s.
In recent years, surveys have shown that the humble kebab has ousted more ‘traditional’ foods like currywurst as Germany’s favourite fast food.
READ ALSO: ‘Döner-Preisindex’ – How much have kebab prices risen in Germany?
As for the drink of choice to go along with a kebab; interestingly, the classic choice – backed by many German-Turks – is already a savoury beverage. Ayran is a Turkish salted yogurt drink, sold at most kebab shops and kiosks, and said to be especially soothing on a hot summer day.
But if the idea of both yogurt or kebab water make you gag, you could always just opt for a good ol’ Club Mate or Fritz Cola.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: thelocal.de
