The new museum space will have original artefacts, immersive technology and even parts of the sets from the upcoming Beatles films
A 100,000 square foot Beatles experience will open in Liverpool in 2028 – using sets from the new Fab Four films to help take fans on a magical mystery tour.
The Beatles’ company Apple Corps announced a new chapter for the band, with an interactive museum which will transport fans from The Beatles’ post-war Liverpool childhoods through Hamburg, The Cavern, Abbey Road, Shea Stadium and beyond.
It will use original artefacts, immersive technology and parts of the background and props of the four new Sam Mendes films about each member of The Beatles. Tickets bought to visit the new venture will also support local charitable endeavours.
Apple Corps’ CEO Tom Greene said: “Liverpool birthed the greatest band in history and today we are announcing a new experience in the city that does justice to that legacy. Just like Graceland or Dollywood, it’s fitting that The Beatles will have a world class destination for fans to visit in the centre of the city where the story started. It marks a new chapter in Apple Corp’s history and we can’t wait for people to see what we’ve been working on.”
The development in city centre will be new iteration of current museum The Beatles Story, on a brand-new site that was formerly St Johns Market in St Johns Shopping Centre, directly opposite Liverpool Lime Street station. In addition, the iconic St Johns Beacon will also house a Yellow Submarine themed viewing experience.
Paul McCartney said: “I find it incredible and humbling that people are still interested in our story and it’s very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city. I love Liverpool. It’s part of who I am, it’s part of who The Beatles are. If you’d told us this was going to happen when we were hanging out and getting started we’d never have believed it.
“The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again. It couldn’t have happened without Liverpool and I can’t wait for people to be able to step into our story and share the experience.”
Ringo Starr added: “When we grew up in the dingle, we never thought we’d be on a plane, much less all the places this long, long road took us. I was blessed from the moment I first held a drum at 13 years old, and from then on it’s been my dream to be a drummer. I remember it all so well, on Saturdays Roy (Trafford) and I would spend many great hours at the Bodega and then the Cavern. I have such great memories of the first band I was in – me, Eddie, and Roy were all working in the factory when we started a skiffle group.
“Who would have thought where the story went from there – leading to me joining the Beatles. Liverpool was, and still is, music city. And now we are expanding the The Beatles Story Experience in Liverpool – how far out. The beat goes on. I also love that proceeds from every ticket will go back to support new Liverpool artists. It is great to be part of this – deep down I am still a scouser – I love what Apple (Corps) and Liverpool are doing. Peace and love, Ringo.”
Apple Corps is also working with the families of John Lennon and George Harrison on the project, with son Sean Lennon and Olivia Harrison on the Apple board.
Giant rooms within the Beatles experience will take fans to different locations and eras from the Beatles’ career including The Cavern, Abbey Road, Shea Stadium, Savile Row and many more. The St Johns Beacon Yellow Submarine themed experience, a standalone attraction, will also give fans the opportunity to enjoy a panoramic 360-degree view of Liverpool, taking in the landmarks and key locations where pop history was made.
The huge new space will be the new home for the long-running The Beatles Story currently at Liverpool docks. Apple Corps will take over the running of The Beatles Story in its current location in 2027, before moving the attraction to St Johns in 2028.
This multi-million pound announcement is made possible by a Liverpool-led partnership, to prepare the site and the surrounding public realm, the scheme for its delivery, and opportunities to maximise its local social and economic benefits.
Prime Minister Andy Burnham said: “The Beatles are one of the greatest examples of what Britain can give to the world. Four young men from Liverpool changed music and popular culture forever – and, more than sixty years later, their story is still a source of enormous pride for this city and for our whole country.
“This is the kind of ambition I want to see more of across Britain: backing the things our great cities do best and turning that global reputation into jobs, opportunity and growth. This will be a world-class addition to Liverpool and another showcase for British music and creativity on the international stage.
“But the best legacy we can give The Beatles is to make sure theirs isn’t the last great British success story to begin this way. Talent exists in every part of our country; opportunity still doesn’t. I want the next generation of young artists, wherever they grow up, to believe there is a route from their bedroom, rehearsal room or local venue to the very top of the world. The fact that this project will help open those doors makes it even more special.”
Liverpool City Region Mayor Steve Rotheram said: “The Beatles belong to the world – but Liverpool will always be home. Their music changed popular culture forever and carried the name of our city to every corner of the globe, so it feels absolutely right that the definitive Beatles experience should be here, in the place where it all began.
“People already travel halfway around the globe to visit the birthplace of four lads that shook the earth. These plans take that extraordinary pull to another level – creating a world-class destination that will give millions more fans a reason to make the pilgrimage to their spiritual home and experience the city, its music and its culture for themselves.
“And I love that this won’t just be harking back. Every ticket sold will go towards ensuring that the band’s extraordinary story is kept alive and passed on to generations still to come, helping the next generation of Liverpool artists start writing stories of their own. That feels very Liverpool: fiercely proud of where we’ve come from but always looking to what comes next.”
* You can register at thebeatles.com/liverpool for further news and details on the new Beatles Experience.
Like this story? For more of the latest showbiz news and gossip, follow Mirror Celebs on TikTok, Snapchat, Instagram, Twitter, Facebook, YouTube and Threads.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: mirror.co.uk
