Charli XCX might be known for her brat ways, but the singer has now announced a whole new career venture, and it seems to be the perfect fit for the global megastar
Charli XCX has landed her perfect job. The Party 4 U singer may be known for her wild antics and her edgy persona, but she’s now lined up work outside of the music industry.
The 34-year-old, famous for her Brat era, has teamed up with a major brand to launch a collaboration she promises will be nothing short of chaotic. Charli has already given a preview of her new collaboration on social media, with her dancers also wearing custom T-shirts during her shows in Los Angeles over the weekend.
Fans saw dancers wearing the classic “I” T-shirt, which featured Absolut and Dirty Martini, a subtle nod to Charli’s favourite drink. She’s teamed up with none other than Absolut Vodka for a limited-edition collaboration that includes collectable merchandise and fan events over the next few months.
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And for Charli, it was the easiest “yes” when the proposal was sent to her. She said: “When Absolut approached me for a collaboration, I was immediately down because they told me they wanted to do something a little chaotic, which obviously I love, so yeah, moments with music, martinis, friends and strangers, that’s like so my vibe, babes.”
VP of Global Marketing for Absolut Vodka, Craig Van Niekerk, commented: “Charli doesn’t just have fans, she’s created a whole world around her, and that’s what we want to embrace. Absolut has always believed in the people who push culture forward, so rather than arriving with a rulebook, we want to co-create with Charli and her Angels fandom and see where they take us. It might get messy, it might get chaotic, but it definitely won’t be boring.”
The collaboration comes ahead of Charli’s upcoming tour across the UK and Europe. Her Music, Fashion, Film, will visit six venues in February, kicking off in Dublin before heading to Glasgow, Manchester and London. She’ll then travel to Amsterdam and Paris.
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