HOKKAIDO –
Hokuyo Bank has launched an agricultural initiative in Hokkaido aimed at addressing a growing shortage of farmers and agricultural workers, with bank employees taking to the fields themselves to gain practical experience and help aspiring farmers and businesses enter the industry through financial assistance, technical training, and hands-on guidance.
Inside a greenhouse, employees dressed in work clothes carefully harvest bright red tomatoes, checking their size and quality. Although they may look like ordinary farm workers, they are actually employees of Hokuyo Bank, one of Hokkaido’s leading regional financial institutions.
“The tomatoes are large and have a nice, crisp texture,” said Akifumi Takahashi of the bank’s Public Funds and Regional Revitalization Department, inspecting the freshly harvested produce.
The work is part of Hokuyo Harvest Village, a project established by the bank to tackle some of the structural challenges facing Hokkaido’s agricultural sector, particularly the shortage of people willing to take up farming and the growing difficulty of securing sufficient labor.
Unlike conventional agricultural financing programs, the initiative involves bank employees directly participating in farm operations to acquire the knowledge and experience needed to support new entrants to the industry.
The bank intends to use that experience to develop a practical model for starting an agricultural business, offering prospective farmers and companies assistance not only with funding but also with cultivation techniques, farm management, and the practical challenges of entering the sector.
“If a bank is going to take the initiative, we have to make use of our strengths,” said Haruna Sato of the Public Funds and Regional Revitalization Department, emphasizing the importance of approaching agricultural problems from a perspective different from that of traditional farming organizations.
Sato, who is on secondment to Hokuyo Bank from the Hokkaido prefectural government, originally proposed the project. Her idea won the top prize in an internal business proposal competition, paving the way for its development into an operational initiative.
Sato believes that a financial institution can play a distinctive role in addressing problems that have long proved difficult for farming communities and local governments to resolve.
“Securing the next generation of farmers has traditionally been considered a difficult problem to solve, but perhaps we can approach it from a different position as a bank,” Sato said. “Local communities and municipalities are already undertaking their own efforts, and I believe we can create greater benefits by working together.”
The project has now reached its first harvest season, providing employees with an opportunity to apply what they have learned through months of practical agricultural work. As they become more accustomed to working in greenhouses and handling crops, they are also gaining a clearer understanding of the demands placed on people entering farming for the first time.
Takahashi said the bank’s ultimate objective is to turn its own agricultural experience into a model that others can follow.
“Our goal is to actually engage in farming ourselves and then expand that experience into a model for new farmers,” he said. “We want to become part of the agricultural workforce ourselves while also serving as a guide for others who want to enter the industry.”
The initiative is designed to go beyond simply providing loans or introducing prospective farmers to existing agricultural businesses. By combining financial expertise with firsthand farming experience, Hokuyo Bank hopes to create a more comprehensive support system that lowers the barriers to agricultural employment and business ownership.
The bank eventually aims to establish Hokuyo Harvest Village as a separate corporate entity, allowing the project to develop into a more independent agricultural support operation.
Plans also include opening an agricultural school where people considering a career in farming can learn practical techniques and acquire the knowledge needed to establish and operate their own farms.
As Hokkaido’s agricultural communities continue to struggle with shortages of workers and successors, Hokuyo Bank hopes its unusual combination of banking expertise and practical farming experience will provide a new route into agriculture and help secure the industry’s next generation of producers.
Source: HBCニュース 北海道放送
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