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Tesco rule could mean shoppers can’t buy everything they want

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Rule applies to thousands of products, including everyday grocery staples

Tesco shoppers may be surprised to discover they can’t always buy as much as they’d like, due to a little-known policy.

The retail giant has put measures in place to stop customers from purchasing excessive quantities of identical products in one go. As Britain’s largest supermarket chain, Tesco runs over 3,000 outlets nationwide. Millions depend on Tesco for their regular grocery shopping, with approximately 20 million households holding a Tesco Clubcard, yet many may be unaware of a “maximum purchase quantity” restriction affecting a wide range of items.

This policy stops you from going beyond the set limit for each product during a single visit. While the maximum quantity differs between products, numerous items currently have a cap of 16 per transaction, according to Tesco’s website.

These include:

  • Tesco Medium Sliced White Bread 800g
  • Tesco Medium Free Range Eggs 12 Pack
  • Tesco British Semi Skimmed Milk 2.272L (4 pints)
  • Tesco Small Bananas 6 Pack
  • Tesco Ripe & Ready Avocado
  • Creamfields Mature White Cheddar 400g
  • Eastmans Wafer Thin Cooked Ham Slices 400g
  • Hearty Food Co. Penne Pasta 500g

Tesco states on its website: “To ensure availability of all our products customers may be limited to a maximum number of items.”

The supermarket also advises customers that they can verify stock levels at their nearest branch before making the journey, which can be done through the Tesco Grocery & Clubcard app. Earlier this year, Tesco introduced a significant update to its app, launching a new AI-driven Meal Planner available exclusively to selected customers.

The tool offers meal and recipe suggestions, creates meal plans, identifies required ingredients and allows users to add items directly to their online basket or shopping list.

When it launched in August, Tesco explained: “It’s currently being launched as a beta, which means we’re making it available to selected customers first so we can learn, improve and make sure the experience is working well before making it available more widely.”

Those selected for the beta trial can access the Meal Planner via the Tesco app.

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