Aldi analysed shopping patterns to identify the “calmest” times to shop so customers can dodge queues and get in and out quickly this festive season.
Supermarket behemoth Aldi has disclosed the optimal time to do your Christmas grocery shopping this festive season, as well as when to steer clear of the shops. With Christmas Day just over a week away, if you haven’t yet gathered all the bits and pieces for the festivities, it’s high time to get your shopping list in order.
Whether you’re grabbing something special for a Christmas bash, making a last-ditch dash for family gifts or picking up everything for the Christmas dinner, now is the moment to venture out.
To assist you in navigating the shopping frenzy this festive season, Aldi has scrutinised shopper habits to pinpoint exactly when customers should visit stores to sidestep the festive pandemonium.
As supermarkets gear up for one of their busiest Christmases ever, Aldi has unveiled the quietest shopping slots so customers can avoid queues, zip in and out swiftly, and genuinely savour the Christmas build-up.
According to Aldi, the prime times to hit the shops are between 8am and 10am, and 8pm and 10pm. These are anticipated to be the “calmest” shopping periods nationwide.
If you’re curious about which days will be the least crowded, Aldi predicted that Sunday, December 21 and Wednesday, December 24, are the days you’ll want to head to the shops for any last-minute Christmas necessities.
Rachel Geary, Communications Director at Aldi UK, has offered some advice for the festive season, saying: “The final countdown to Christmas can feel overwhelming, but a little planning goes a long way.
“Visiting stores in quieter moments means a faster, smoother shop, so customers can focus on what really matters – enjoying the festivities with family and friends.”
She also emphasised Aldi’s commitment to customer satisfaction during the holiday period, adding: “That’s why, alongside our award-winning quality and unbeatable prices, we’re committed to making the Christmas shop as easy and affordable as possible.”
The supermarket has been named Which?’s Cheapest Supermarket of the Year for the fourth year running and was recently crowned Christmas Retailer of the Year by the Quality Food Awards for the sixth year in a row.
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