Bvlgari presents Eclettica, unveiling over 160 high jewellery creations in Milan

Watches & Jewellery

In the heart of Milan, where fashion and design pulse through historic piazzas and modernist villas alike, Bvlgari orchestrated a cultural moment that transcended the traditional jewelry launch. On March 23rd, 2026, the Roman high jeweler unveiled Eclettica—a new artistic frontier that brought together over 160 new High Jewelry creations, a constellation of global brand ambassadors, and a profound exploration of sculpture, painting, and architecture.

The event was nothing short of a homecoming for the Italian brand, leveraging the city’s dual identity as a bastion of classical grandeur and contemporary cool. With a guest list featuring the newly announced faces Dua Lipa and Jake Gyllenhaal, alongside long-time luminaries Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, and Kim Ji-won, the evening cemented Bvlgari’s status at the apex of luxury culture.

A Tale of Two Villas

The celebration unfolded across two of Milan’s most iconic residences, each offering a distinct narrative. The evening began at the theatrical Villa Arconati, often dubbed the “little Versailles of Milan.” Built on the studies of Leonardo da Vinci’s codices, the villa served as the dramatic stage for the gala dinner and high jewellery show. Guests were welcomed by an illuminated façade before stepping into a progressive culinary journey curated by Michelin-starred Chef Viviana Varese.

Dinner was an immersive experience, moving through three distinct rooms that mirrored the collection’s creative philosophy. In the frescoed Sala di Fetonte, guests witnessed painting come alive through chromatic dialogues. The Sala del Paesaggio explored sculpture through texture and movement, while the Rococo Ballroom reflected architectural precision with antique mirrors and volumetric light.

The evening culminated in a spectacular performance where models adorned in Eclettica’s masterpieces—including 14 transformable pieces and nine extraordinary “Capolavori”—moved through a scenography of Roman-inspired columns of light. Musicians performed within these luminous totems, their silhouettes evoking ancient Roman sculpture, while digital projections by art studio fuse animated the villa’s walls with shifting, jewel-like landscapes.

The Showroom – A Modernist Salotto

For a more intimate viewing, Bvlgari transformed Villa Necchi Campiglio, a 1930s masterpiece by architect Piero Portaluppi, into the exclusive Eclettica showroom. Preserved as a FAI heritage property, the villa was reimagined as a contemporary salotto (living room)—a space where art meets everyday living.

Here, the jewelry entered into dialogue with the architecture. Six Carrara marble and gold-leaf sculptures by Venetian artist Riccardo Gatti served as artistic plinths for the High Jewelry highlights, while an oil painting by Italian artist Beatrice Bonafini interpreted the theme of eclecticism. The environment was enriched with onyx niches, fluted columns reminiscent of Roman architecture, jacquard tapestries from the historic Rubelli textile house, and collectible furniture curated by Nilufar Gallery.

The Eclettica Collection

At the heart of the showcase were over 160 new creations. The collection is defined by a bold interplay of artistic disciplines. Notable highlights include 14 transformable pieces that offer versatility—a signature of Bvlgari’s heritage—over 50 millionaire jewels, and nine Capolavori (masterpieces) that translate the essence of sculpture, painting, and architecture into wearable art.

The Stars Align

The presence of Bvlgari’s global ambassadors added a palpable energy to the proceedings. Dua Lipa and Jake Gyllenhaal, recently announced as the new faces of the brand, brought a contemporary spark to the heritage-rich setting. They were joined by Anne Hathaway, whose elegance has become synonymous with the brand’s red carpet moments; Priyanka Chopra Jonas, embodying global glamour; Liu Yifei, representing the brand’s deep resonance in Asia; and Kim Ji-won, adding a touch of Korean wave star power. Together, they embodied the “Eclettica” spirit—bold, contemporary, and unmistakably Roman.

With Eclettica, Bvlgari has curated a cultural manifesto, proving that High Jewellery remains one of the most powerful mediums for artistic expression.

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Images: Supplied & Feature Image: Supplied