Star of the F1 movie Damson Idris has become a global brand ambassador for Formula 1.
In his new role, the Briton will “act as a bridge between the world of Formula 1 and the wider cultural and entertainment landscape,” according to the press release, and will appear at several grand prix weekends to take part in content, promotional activities and work to welcome a new demographic of fans to the championship.
“I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that,” Idris explained. “I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at.
“I’m genuinely excited to step into this role as a global ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”
F1 CEO Stefano Domenicali added: “I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1: The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official global brand ambassador.
“In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.”
Damson Idris, actor
Photo by: Mark Sutton / Motorsport Images
Idris played rookie driver Joshua Pearce in the blockbuster movie, which has exceeded $630million at the global box office since its release in June 2025, alongside Hollywood stalwart Brad Pitt as nomadic driver Sonny Hayes. The film follows Hayes as he returns to F1 with the struggling APXGP team. Both drivers have the final nine races of the season to score a single win to prevent the team from being sold.
In order to keep the film as authentic as it possibly could be, both Idris and Pitt were driving the APXGP cars, which were modified Formula 2 cars, and it was filmed during real race weekends. As a result, the film cast and crew became regular faces in the F1 paddock.
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