Gap is teaming up with Awake NY, the New York-based brand founded by Queens native Angelo Baque, on a collection for adults and kids launching March 27. Inspired by the Gap archives and rooted in ’90s streetwear culture, the Gap × Awake NY collection is a tribute to the energy, ethos, and people of New York.
The collaboration reimagines everyday streetwear staples — sweats, utility wear, tees, denim, and accessories — with a bold, graphic-driven sensibility that is unmistakably New York. Brought to life through Awake NY’s distinct style, the collection and campaign reflect the rich diversity that has defined the city’s cultural landscape, reimagining Gap’s most-loved essentials through Awake NY’s contemporary lens.
“Gap has always stood for self-expression and modern American style,” said Mark Breitbard, President and CEO, Gap brand. “Partnering with AWAKE is one of the ways we’re bringing our heritage into today’s cultural conversation. By blending their New York perspective with our iconic roots, we’re celebrating individuality and continuing to show up in unexpected places.”
The Gap × Awake NY campaign, shot by Elissa Salas and HIDJI WORLD, celebrates the cross-generational ties of families of all kinds — from those we’re born into to the ones we create. The campaign features an ensemble of New York creatives, including Angelo Baque and his family, the team behind Frenchette, Potluck Club co-owner Cory NG, artists Planta Industrial, and other local creators who embody the self-expression and storytelling at the heart of the collaboration.
“Growing up in Queens in the ’90s, Gap was part of the everyday uniform — democratic, effortless, and for everyone,” said Angelo Baque, Founder and Creative Director of Awake NY. “This collaboration is about honoring that era of New York — the creativity, the diversity, the families and communities that shaped how we dressed and expressed ourselves. Partnering with Gap, and its global scale and reach, allows us to bring that New York energy to audiences everywhere. Reinterpreting Gap’s icons through the lens of Awake NY brings it full circle.”
The collection brings Awake NY’s signature graphic treatments and statement-making design perspective to nostalgic Gap essentials — spanning logo and heavyweight GapSweats fleece, reimagined denim, and cargo silhouettes. Pops of color, bold polka dots and colorful plaids energize the assortment, alongside an athletic-inspired jersey, a limited-edition ‘47 Brand Gap × Awake NY New York Mets hat, and an exclusive co-branded blanket. Prices range from $18–268.
The Gap × Awake NY collection launches Friday, March 27 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores, including:
- The Grove at Farmers Market – Los Angeles
- Garden State Plaza – Paramus, NJ
- 2 Folsom Street – San Francisco
- Times Square – New York
- Flatiron – New York
- Limited styles available at Awake NY’s flagship store
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Fibre2Fashion News Desk (RM)
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