A five-year grassroots campaign to spur the reopening of one of the crown jewels of moviegoing in Los Angeles is on indefinite pause following an incident at the theater Friday night.
Ben Steinberg, a 26-year-old film student at Cal State Northridge, has long been a vocal and active proponent of reopening Hollywood’s Cinerama Dome, which has been closed since the onset of the pandemic in March 2020. A Change.org petition started by Steinberg has more than 31,000 signatures asking the Decurion Corp., longtime owners of the venue, to reopen or lease the property to someone else who would. Across social media platforms, Steinberg has nearly 12,000 followers.
From across Sunset Boulevard on Friday night, Steinberg — along with a projectionist and a privately-hired security guard — had been projecting images of two members of the Forman family, who own Decurion, onto the front of the Dome along with the slogan “Mr. Forman REOPEN THE DOME!” After about two-and-a-half hours, LAPD officers arrived in response to a radio call received around 9 p.m.
“They came to us and they informed us that the property owner considers it harassment and that it’s an escalation and that we have to shut down,” said Steinberg in an interview with The Times on Sunday afternoon. “So we just shut down immediately. We didn’t contest anything.”
There was no immediate response to a request for comment from Decurion on Monday. The LAPD confirmed details of the incident.
The Cinerama Dome originally opened in 1963 with its white tiled design and distinctive marquee. In April 2021 it was announced by Pacific Theatres that the venue would not be reopening. That brief statement regarding the closure of Pacific Theatres and ArcLight Cinemas, which operated the Dome and were also owned by Decurion, said in part, “This was not the outcome anyone wanted, but despite a huge effort that exhausted all potential options, the company does not have a viable way forward.”
Since then there have been sporadic signs of life regarding the venue, mostly to do with liquor licensing and permit requests, such as last October when a company called Dome Center LLC filed an application for a conditional-use permit.
Particularly since it became part of the larger ArcLight Hollywood multiplex in 2002, the Dome had been a vital part of the community of moviegoers in Los Angeles, home to many notable premieres and events. The front of the theater made a memorable appearance in Quentin Tarantino’s Oscar-winning 2019 film “Once Upon a Time… in Hollywood.”
For now Steinberg considers his Save the Cinerama Dome campaign, which began in April 2021, paused but he hopes to resume it as soon as possible. The complaint made to the police Friday was the first reaction of any kind Steinberg has received from Decurion.
“I think it definitely tells what their intentions are,” said Steinberg. “This is the only sign that they’ve given us that they don’t want us to continue and it’s definitely a threat.”
For Steinberg, the campaign has grown beyond just wanting to see movies again in a favorite venue and into something about who truly owns the cultural capital of the city.
“I think it’s extremely important to the community of Los Angeles and it represents the city,” said Steinberg of the Cinerama Dome. “And just personally, I have so many good memories of the theater. I would hope that I’d be able to go back in again and watch movies. I think the whole city deserves the movie theater. I don’t think it would be fair for them to keep it abandoned.”
While Decurion may be operating within its rights as owner of the property, its secretive and mysterious business practices have increasingly angered film fans concerned about the future of moviegoing in the city.
“When I first posted about it, I thought people wouldn’t care,” said Steinberg. “But it seems like the whole world cares about the Cinerama Dome. And I think too it’s more than the Cinerama Dome at this point. I think it just kind of represents the overall landscape of L.A. and America and how these large corporations can own historic buildings and keep them abandoned and then sort of push away people who want [them] to reopen.”
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