Life
Dubai’s social set is always searching for the next exclusive spot, the place not everyone knows about. Right now, that conversation leads to Cape Morris. Tucked away on the World Islands, this isn’t just another pretty beach. It’s a fully private escape, managed by Jumeirah Burj Al Arab, and access is reserved solely for their villa and suite guests. Consider it the city’s ultimate luxury loophole.
Your day begins with the kind of journey that sets the tone. You’ll board a 64-foot luxury yacht at Marsa Marina, leaving the city’s buzz behind as you glide across the water. There’s no rush. The spacious deck and attentive crew are there to ensure your transition from city pace to island serenity is seamless.

Arrive by noon, and the island feels entirely yours. The appeal lies in its simplicity: pristine sand, tranquil waters, and a sense of removal from everything. The centerpiece of the visit is the meal, crafted by Michelin-starred Chef Saverio Sbaragli. His three-course lunch is deliberate and elegant, focusing on seasonal ingredients that need no embellishment.
The hours between are yours to shape. Stretch out on a lounger, try a paddleboard, or simply walk the shoreline with a drink in hand. There are no schedules, no crowds—just your group and the Gulf. By 3 PM, the yacht returns you to the marina, the quiet of the island lingering long after you’ve disembarked.
This Lunch Experience—a two-hour cruise and three-hour island stay for up to ten—carries a clear price tag. The premium package with alcohol starts at AED 35,000 for two, plus AED 4,000 for each additional guest, all subject to a 7% Municipality Tax.

For a different atmosphere, the Sunset Experience departs at 2 PM. It trades the bright midday sun for the dramatic glow of dusk, featuring a live barbecue and shared seafood platters against a backdrop of shifting colours.
And if the idea of sharing the island, even with a small crowd, doesn’t appeal, you can make the entire place yours. The full-day private booking starts from a AED 75,000 minimum spend, offering complete control over the day’s itinerary.

Cape Morris opens for bookings from November 10th, 2025. For a lunch date that’s more of an event, reach out to the concierge at BAAconcierge@jumeirah.com. For larger celebrations, the events team can be contacted at BAAevents@jumeirah.com.
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Images: Supplied & Feature Image: Supplied
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