TEHRAN – Despite deep internal political divisions, there is broad agreement within the Israeli regime on one issue: it is facing unprecedented global hostility.
This backlash is no longer limited to Asia or Africa but has spread across Western societies, including the United States, particularly among younger generations, student movements, and civil society groups.
Among political leaders, government officials, and major media figures aligned with the Zionist regime, the prevailing explanation is that the surge in condemnation intensified after the genocidal war on Gaza and stems largely from a failure in public diplomacy. They argue that the Zionist regime lost control of the narrative, while the Palestinian account proved more effective in shaping international public opinion.
From their perspective, the central problem is not policy but messaging; an inability to convince global audiences of the regime’s military actions.
Critics strongly reject this explanation, saying it deliberately avoids confronting the scale of destruction and civilian suffering in Gaza. They argue that widespread outrage is not mainly the result of weak communication, but of the human toll and the graphic realities broadcast to the world in real time.
Global anger has been shaped less by competing narratives and more by images of devastation, displacement, mounting casualties and starving Palestinian children.
As international criticism grew, the Zionist regime reportedly launched internal reviews to assess the risks of diplomatic isolation, economic consequences, and reputational decline. These reviews focused heavily on communication failures, particularly the mistake of treating global public opinion as a secondary issue rather than a significant strategic threat.
During the Gaza genocide, the regime invested heavily in military and security readiness while placing less emphasis on influencing international awareness and debate.
Some occupation regime officials now describe global public opinion as an existential battlefield, one that must be addressed with the same seriousness as military challenges.
The wave of protests that erupted in Western capitals and on university campuses after October 7, 2023, reinforced the belief that the Zionist regime had been unprepared for a global narrative challenge. Demonstrations, boycott campaigns, and growing cultural backlash were seen as signs of a deepening legitimacy crisis.
As a result, influential figures within the regime have worked on a structured and well-funded international campaign to strengthen its narrative. Proposals reportedly include organizing non-Jewish Zionist allies, Christian Zionist leaders, media personalities, academics, think tanks, and social media influencers to counter the regime’s growing global isolation.
The focus is on long-term coordination, strategic communication, and dedicating substantial financial resources to this effort, in particular on social media platforms.
This strategy aims to present the Israeli regime as a defender of Western ‘democratic’ values against extremism and to portray its confrontation as part of a broader ideological struggle that extends beyond West Asia.
By situating its actions within a broader civilizational narrative, the occupation regime aims to secure Western support for expanding regional aggression while diminishing the influence of Palestinian advocacy on global opinion.
Palestinian advocates, however, frame the situation as a struggle against occupation, discrimination, forced displacement, and systemic inequality. They position their cause within global movements for self-determination, human rights, and anti-colonial resistance, arguing that growing international solidarity reflects moral outrage rather than superior messaging.
Ultimately, the battle over global perception has become central to the conflict. Yet critics maintain that no public relations strategy, however organized or well-funded, can offset the impact of prolonged violence and images that have shaped global opinion for more than two years.
The crisis facing the Zionist regime is not simply about communication failures, but about deeper political realities that cannot be resolved through messaging campaigns alone.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: tehrantimes.com
