Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices.
With a life-long love for fashion and pulling together looks that that work for whatever the day has in store – whether the school run, the office or brunch with friends, ‘By Coleen’ has been designed to be stylish and versatile. Focusing on quality pieces that feel good to wear, are easy to style and can be worn again and again.
The new collection features clean silhouettes, soft-touch fabrics and calm, wearable colour palettes with thoughtful details to make getting dressed feel even simpler. From layering up to dressing down or styling for something in between, every piece can be worn on repeat.
Hero items include leisurewear with a modern structure, and barrel fit denim. Romantic lace elevates both satin and jersey, while outerwear leans contemporary with a crisp white funnel neck jacket and an essential longline mac. Classics return through white and blue stripe shirting, balanced by refined utilitarian tailoring in a sleek utility shirt and trouser combo, with prices starting from £7 (~ $9.34).
Commenting on the partnership and new collection, Coleen said: “Primark has been part of my life for years I remember travelling to Manchester to shop there as a teenager and even visiting Penneys in Ireland when I was younger. Working with Primark feels like such a natural fit because I’ve always believed you don’t need to spend more to look great. I’m constantly on the move from the school run to meetings, lunch or football training, so I need clothes that work across all of it. With this collection, I wanted to create everyday pieces that are wearable, comfortable and made from lovely fabrics, but still feel polished and stylish. I hope that women can wear this collection and feel confident, put-together and like the best version of themselves.”
Mary Lucas, Womenswear Trading Director at Primark, added: “We’re thrilled to be working with Coleen and bringing this collection to the high street. We both feel passionately that you don’t need to spend more to look and feel great in what you’re wearing and that ethos is at the heart of this collaboration. This first collection is designed to be versatile, and we’ve worked hard to ensure that the looks are considered and stylish and wearable for whatever the day holds.”
Prices start from £7 (~ $9.34) for the shoulder pad tee and up to £34 (~$45.37) for the must-have mac coat. The collection is available in 16 international markets and customers can browse the full range online and check availability of their favourite products using the stock checker before heading to their local store. In Great Britain, customers will also be able to shop the collection via Click & Collect.
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Fibre2Fashion News Desk (JP)
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